BUS210: Course Introduction Video | Saylor University

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Course Introduction

Course Introduction Video

Course Syllabus

Unit 1: Introduction to Business Communication

1.1: Why Is It Important to Communicate Well?

1.2: What Is Communication?

1.3: Communication in Context

1.4: Your Responsibilities as a Communicator

Unit 1 Assessment

Unit 2: Delivering Your Message

2.1: What Is Language?

2.2: Messages

2.3: Principles of Verbal Communication

2.4: Language Can Be an Obstacle to Communication

2.5: Emphasis Strategies

2.6: Improving Verbal Communication

Unit 2 Assessment

Unit 3: Understanding Your Audience

3.1: Self-Understanding Is Fundamental to Communication

3.2: Perception

3.3: Differences in Perception

3.4: Getting to Know Your Audience

3.5: Listening and Reading for Understanding

Unit 3 Assessment

Unit 4: Effective Business Writing

4.1: Oral vs. Written Communication

4.2: How Is Writing Learned?

4.3: Principles of Good Written Communication and Writing Style

4.4: Overcoming Barriers to Effective Written Communication

4.5: Business Writing in Action

Unit 4 Assessment

Unit 5: Developing and Delivering Effective Business Presentations

5.1: Planning for the Presentation

5.2: Strategies for Maintaining Objectivity

5.3: Focusing on Your Audience

5.4: Informing Through Effective and Ethical Speeches

5.5: Motivating and Persuading in a Speech

5.6: Language Obstacles and Cross-Cultural Communication

5.7: Argumentative Strategies and Emotional Appeals

5.8: Elevator Pitches and Sound Bites

5.9: Setting Agendas for Productive Meetings

Unit 5 Assessment

Unit 6: Negative News and Crisis Communication

6.1: Creating Effective Negative News Messages

6.2: Obtaining Feedback

6.3: Crisis/Change Communication

6.4: Press Conferences

Unit 6 Assessment

Unit 7: Intrapersonal and Interpersonal Business Communication

7.1: Intrapersonal Communication

7.2: Self-Concept and Dimensions of Self

7.3: Interpersonal Needs and Social Penetration Theory

7.4: Rituals of Conversation and Interviews

7.5: Conflict in the Workplace

Unit 7 Assessment

Unit 8: Intercultural and International Business Communication

8.1: Intercultural Communication

8.2: Cultural Characteristics

8.3: Styles of Management

8.4: The Global Marketplace

Unit 8 Assessment

Unit 9: Group Communication, Teamwork, and Leadership

9.1: What Is a Group?

9.2: Group Life Cycles and Member Roles

9.3: Group Problem-Solving

9.4: Business and Professional Meetings

9.5: Teamwork and Leadership

Unit 9 Assessment

Study Guide

Certificate Final Exam

Saylor Direct Credit

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