Topic outline

  • Collapse all Expand all
    • Time: 47 hours
    • Free Certificate

    In this course, you will learn about key elements of the marketing planning process. This process results in a strategic marketing plan, which guides organizations to connect with the consumer, so both parties realize value. This course will build upon the knowledge you acquired in BUS203: Principles of Marketing. You will explore the critical tools, analyses, and marketing-related strategies to capture the attention and loyalty of the consumer.

    In the course, we will cover marketing basics such as segmentation, targeting, position, and the 4 Ps of marketing. We will also cover marketing research, consumer behavior, and brand management. The course will end with a review of digital marketing communications options and strategies. Throughout the course, you will see how all marketing efforts focus on the consumer. As a marketer, you must be proactive with strategic activities to make connections while complying with legal guidelines and socially responsible practices.