BUS641: Strategic Negotiations and Conflict Management

Bargaining and negotiation may be similar in meaning, but they are two different things. The negotiation process is when two or more parties attempt to agree on a specific issue, and bargaining is the process used in a negotiation. When bargaining is used in a negotiation, it typically begins with one side stating what they would like to happen, and the other side will counter and ask for what they need. This begins the process of bargaining in a negotiation. Watch this video about the process of integrative negotiation and using bargaining to reach a resolution.