PRDV002: Course Feedback Survey | Saylor Academy

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Course Introduction

Course Syllabus

Unit 1: Know Your Purpose

1.1: What Is Professional Writing?

Communicating Effectively

Good Business Writing

Professional Voice and Technical Communication

Six Differences between Good and Great Business Writers

What Are Technical and Communication?

1.2: What Is Your Purpose?

Purpose

Consider Your Purpose

Purposeful Writing at Work

1.3: Writing to Persuade

Approaching Persuasion

Persuasive Prose

Making an Argument

1.4: Writing to Inform

What Is an Informative Message?

Informative Prose

1.5: Writing to Analyze

Analyzing What You Read

Using Critical Thinking

1.6: Writing to Express

How to Write an Expressive or Descriptive Essay

Unit 2: Know Your Audience and Communication Channel

2.1: Identify Your Audience

Planning Messages

Audience Analysis

Evaluating Information Sources for Audience and Purpose

2.2: Types of Professional Writing

Channels of Communication

Professional Writing in Action

Online Etiquette

Writing Memos

PR Strategy and Style

Generating Content

Sales Messages

Integrated Marketing Communications

Resume Writing

2.3: Writing for Social Media

Writing for the Internet

Social Media Surveillance and Visibility

Mixing Genres and Modes

Reading Images

2.4: Writing in Other Online Contexts

Blogs

Writing for Online Discussions

Responding Thoughtfully

2.5: Ethical Considerations

Ethics, Plagiarism, and Reliable Sources

How to Cite Sources

Ethics and Public Relations

The Law and Public Relations

Ethical Research

Copyright and Writing

2.6: Managing Your Online Identity

Your Digital Footprint

Unit 3: Drafting Your Message

3.1: Document Titles and Subject Lines

Headings

3.2: Making a Professional Connection – Greeting, Netiquette, Tone

Email Greetings

Style in Written Communication

Levels of Formality

3.3: Organize Your Writing

Outlining

Organization

Flow

3.4: Write Clearly and Succinctly

Clear Writing for Arts

Writing Concisely

Passive Voice

3.5: Writing Collaboratively

Teamwork and Collaborative Writing

Collaborative Writing

Group Writing

Unit 4: Polishing Your Writing

4.1: Editing and Proofreading

Editing and Proofreading