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BUS607: Data-Driven Decision-Making
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Course Introduction
Course Syllabus
Unit 1: Introduction to Data-Driven Decision-Making
1.1: What is Data-Driven Decision-Making?
Data-Driven Decision-Making
Data-Driven Decisions
Project Lifecycle
More on Data-Driven Decisions
1.1.1: Data-Driven Information
Making Data-Driven Decisions
Data-Driven Decision Support
1.1.2: Data-Driven Learning
Process Indicators
Goal-Setting for Achievement
1.1.3: Data-Driven Science
Theory Driven or Process Driven Predictions?
Learn Data Science
1.2: Using Data-Driven Decision-Making in the Real World
Data-Driven Development
Using Data Responsibly
How Data Informs Business
Decision-Making in Management
The Advantage of Digital Decision-Making
The Effects of using Business Intelligence Systems
Unit 1 Discussion
Unit 1 Study Resources
Unit 1 Review Video
Unit 1 Review Slides
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Transforming to a Data-Driven Decision-Making Enterprise
2.1: DDDM Implementation Continuums
Developing an Analytical Mindset
Data-Driven Decision-Making Change Model
2.1.1: Data/Technology
The Data and Technology Continuum
2.1.2: Organizational/People
The Organization Continuum
2.1.3: Process/Workflow
The Process Continuum
2.2: Critical Success Factors
Critical Success Factors
Unit 2 Discussion
Unit 2 Study Resources
Unit 2 Review Video
Unit 2 Review Slides
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Assessment
Unit 3: The Role of Leadership
3.1: The Role of Leadership
Leadership Needs in the 21st Century
Becoming a Data Driven PM
Embracing Big Data and Data Analytics
3.2: Leadership versus Other Critical Success Factors
Leadership and Innovation
3.3: What Is Effective Leadership?
Effecitve Leaders
Effective vs. Poor Leadership
Leadership Development Practices
Unit 3 Discussion
Unit 3 Study Resources
Unit 3 Review Video
Unit 3 Review Slides
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Types of Data
4.1: Quanitative Data
Qualitative versus Quantitative Data
Characteristics of Qualitative and Quantitative Data
4.2: Qualitative Data
Qualitative and Quantitative Data
More on Qualitative and Quantitative Data
Quantitative versus Qualitative Data Summary
4.3: Big Data
What is Big Data?
Big Data in New Product Development
4.4: Types of Analytics
Big Data Analytics
Learning Analytics
Examples of Analytical Development
Unit 4 Discussion
Unit 4 Study Resources
Unit 4 Review Video
Unit 4 Review Slides
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Assessment
Unit 5: Deriving Data Insights
5.1.1: Frequency Tables
Frequency, Frequency Tables, and Levels of Measurement
Frequency Tables
5.1.2: Frequency Distributions
The Statistical Language of Frequency Distribution
5.1.3: Graphic Presentations
Presenting Data
Summary of Presenting Data
5.2: Charts, Graphs, and Tables
Visual Aids
Visual Aids Summary
Using PowerPoint with Excel
Using Charts with Microsoft
Unit 5 Discussion
Unit 5 Study Resources
Unit 5 Review Video
Unit 5 Review Slides
Study Guide: Unit 5
Unit 5 Assessment
Unit 5 Assessment
Unit 6: Creating Effective Visualizations
6.1: Best Practices in Visualization
Data Visualization
6.2: How to Think about Visualization
Importance of Data Visualization
6.3: Telling a Story with Data
Storytelling with Data and GGPlot
Presenting Data
Storytelling and Visualization
Unit 6 Discussion Prompts
Unit 6 Study Resources
Unit 6 Review Video
Unit 6 Review Slides
Study Guide: Unit 6
Unit 6 Assessment
Unit 6 Assessment
Unit 7: Database Marketing and Customer Relationship Management
7.1: Database Marketing
The 5 Money-Making Benefits of Database Marketing
7.2: Customer Relationship Management (CRM)
Customer Relationship Management
CRM Systems
7.2.1: Components of CRM
Customer Database
CRM Flowchart
7.2.2: CRM in Industry
Building Effective CRM Systems
Customer Relationship Management in the Agricultural Machinery Market
7.2.3: The Relationship between CRM and Customer Lifetime Value (CLV)
Marketing Information and Customer Relationship Management (CRM)
Customer Lifetime Value
Unit 7 Discussion
Unit 7 Study Resources
Unit 7 Review Video
Unit 7 Review Slides
Study Guide: Unit 7
Unit 7 Assessment
Unit 7 Assessment
Unit 8: Data-Driven Uses and Misuses
8.1: Collecting Data
Collecting Data
Data Collection Methods
8.1.1: How Data Is Collected
Types of Data Sources
8.1.2: Using Business Objectives to Target Data
Business Data
8.2: Making Business Decisions Using Data
Analyzing Data
Management Information Systems
Building a Strategy
Transaction Processing System
Unit 8 Discussion
Unit 8 Study Resources
Unit 8 Review Video
Unit 8 Review Slides
Study Guide: Unit 8
Unit 8 Assessment
Unit 8 Assessment
Course Feedback Survey
Course Feedback Survey
Study Guide
BUS607 Study Guide
Certificate Final Exam
BUS607: Certificate Final Exam
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BUS607: Data-Driven Decision-Making
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