BUS615: International Marketing
In this graduate-level course, apply your marketing skills to international markets by exploring how to manage dynamic communications, how international advertising works, how to set appropriate product pricing and policies, and how to market to customers with different cultural and economic realities.
BUS615

Course Introduction
How do we define, understand, and uphold principles of justice in the global political environment? Some argue we cannot achieve global justice in a world that is increasingly chaotic and diverse. Others say that, by its very nature, justice demands a global context and uniform scope of applicability. In this course, we review political philosophy, international and global relations, history, practical reasoning, the tensions between universalism and relativism, and the challenge of creating ...

Course Introduction
Managers plan and coordinate the work of others so that an organization can achieve its goals. In their planning function, managers identify needed resources (like people, finances, and equipment) and organize them so that employees can accomplish activities and meet set objectives. In addition to setting company-wide strategy and long-term goals, managers also create interim, short-term goals as a means of focusing the activities of an organization and providing direction to employees.

Course Introduction
This course will introduce you to business statistics: the application of statistics in the workplace. Statistics is how we gather, analyze, and interpret data. If you have taken a statistics course in the past, you may find some of the topics in this course familiar. You can apply statistics to any number of fields, from anthropology to hedge fund management, because many of us interpret data best when it is presented in an organized fashion. Here, we will look at summary statistics, which g...

Course Introduction
For a company to be effective and profitable, a strong organizational structure must be in place. This structure provides a framework from which all goals are set and helps individuals and departments know where they fit within the company's organization. One of management's most important responsibilities is to ensure a strong organizational structure. In this course, you will explore in more detail the various aspects of organizational structure, including what happens when a structure chan...

Course Introduction
This course attempts to strike a balance between presenting the vast set of methods within the field of data science and Python programming techniques for implementing them. Problem-solving and programming implementation will be emphasized throughout the course. All techniques presented will be introduced using real-world programming examples. A major goal of the course is to ensure that when you finish the course, you will have the programming and conceptual expertise you need to join the fi...

Course Introduction
A 2022 McKinsey Report predicts that by 2025, most business problems will be resolved in hours or days instead of months and years, like we see today. This prediction relies on organizations applying more data-driven approaches to problem-solving. To achieve this goal, data must be analyzed and presented in a readily usable form. Data visualization provides a means to simplify data, which lets us tell a story. In this course, we will explore how people process visual information and how to cr...

Course Learning Objectives
* Identify and describe the major areas of moral and political theory; * Explain how the major areas of moral and political philosophy differ from and relate to one another; * Situate the arguments of major philosophical figures within the context of moral and political philosophy; * Use the terminology of ethics and moral and political philosophy correctly and consistently; * Apply critical thinking and reasoning skills to ethical issues in a variety of real-world contexts; * Identify and d...

Course Introduction
Existentialism is a philosophical and literary movement that emerged in France shortly after World War II, spearheaded by figures such as Jean-Paul Sartre and Albert Camus. We can trace this movement back to the religious writings of Blaise Pascal in the 17th century and Søren Kierkegaard in the 19th century. The common thread that unites existentialists is the focus on existence, particularly the concrete existence of individual human beings. Unlike rationalist thinkers such as René Descarte...

Course Introduction
Doing business in English has its own set of guidelines and challenges. ESL005 explains how and why business documents are used and what kind of terminology you can expect to see in business settings. This course is designed to prepare you to use Standard American English in professional settings and further develop reading and writing skills. In Unit 1, you'll learn to identify and explain the key features and uses of common business correspondence genres, including emails, memos, and report...
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