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Develop the application materials you need for today's job market by honing your resume writing skills, learning how to create an impressive resume or improve the one you already have, and getting suggestions for writing an effective cover letter.

Unit 3 is an exciting opportunity to examine how your college experience can prepare you for a specific career. This unit will help you distinguish between jobs and careers, give you ideas about college majors you might choose to aim toward a career, and present techniques for building certain skills. As you gain confidence about career possibilities, you learn how to network, how to construct a strong résumé, and how to interview for a job. At the conclusion of this unit, you should have sti...

In addition to studying stress, health researchers also analyze how we cope with it. They differentiate two different styles of coping. PROBLEM-FOCUSED COPING refers to identifying the problem and doing something about it to make it less stressful (action-focused). EMOTION-FOCUSED COPING refers to changing the negative emotions attached to the stressor. For example, if you suddenly lose your job, you may begin looking for a new job right away, update your resume (problem-focused), or you may ...

We typically write professional documents to motivate action. For example, we write memos to convince our colleagues to act; design a company website with text, images, and video to showcase why customers should buy our product; and prepare a resume and cover letter to convince an employer to hire us. There are four general approaches to writing: to persuade, inform, analyze, and express. Notice the deep connections between these four writing strategies. For example, a writer may use expressi...

This unit will provide specific steps for preparing for a crisis. This unit begins with an overview exploring how to use a SWOT analysis - looking at strengths, weaknesses, opportunities, and threats - to assess how a company operates within its environment. As part of strategic business planning, this unit covers setting goals and objectives that can also be applied to crisis contingency planning. This includes learning the basics of preparing a written crisis communication plan coordinating...

This section, also called project methods, project design, or strategies, should: * Describe the methods you will use to meet your project's objectives; * Detail when you will perform these methods; and * Identify who will administer them. Begin writing your plan or description of activities by listing your objectives. Then, explain the specific activities that will occur. Many grant writers intermingle the three sections as part of their implementation plan, but you can also list them separa...

Unit 6 explores strategic approaches to PR job searching and the importance of a commitment to continuous professional development. For example, to initiate your PR career, you could start by utilizing various job search platforms, such as LinkedIn and Indeed, or industry-specific websites like PRSA Jobcenter, to identify opportunities in the field. Tailoring your resume and cover letter to highlight your relevant skills and experiences could also be advantageous, emphasizing your ability to ...

{GENERICO:type="QuickInfo-2",time="8"}If you are entering the job market or pursuing a job or career change, you should create a professional resume to provide potential employers with a brief account of your work, educational, and personal qualifications. You should include a cover letter for most job applications to market your unique strengths for a specific position. Think of your resume as a living document, not something you write once and set aside. Even after you land a job, you shoul...

In this unit, we discuss the function and purpose of a professional resume. We explore three traditional resume formats: a conventional resume, a functional or skills-based resume, and a chronological resume. We also look at examples of CVs to help you present your credentials to potential employers in the academic world or other positions that require a different type of resume called a curriculum vitae (CV). You will notice that the type of resume you choose depends largely on what you want...

Whether you are employed or seeking employment, a resume is a critical document that should reflect where you have been and where you want to go. An effective resume is "an objective summary of your skills and achievements, secondly a subtly clever argument that you are worth hiring, and finally a reflection of your individuality". A recurring theme in this course is that your resume is not a historical document but a marketing tool. Picture yourself as a product and the potential employer as...