Topic outline

  • COURSE INTRODUCTION

    Collapse all Expand all

    • Time: 15 hours
    • Free Certificate
    Individuals, companies, organizations, and governments frequently use public relations strategies to enhance communications and influence public opinion and perception. Public relations (PR) professionals typically view the other disciplines they study in terms of how we relate and communicate with one another and how we can apply theories of human interaction to real-life situations. We can employ this mindset in nearly any endeavor, such as creating a start-up business, planning a political campaign, promoting a social program, enhancing our personal development, or getting involved in other outreach projects.

    In this course, we explore best practice models and PR primary tools and components. We study how to build a public relations portfolio, which may include background references, position papers, news releases, pitch letters, crisis communications, and other elements of the strategic public relations toolbox. We also refer to diverse examples and resources from practitioners in the field.