Examine the importance of creating honest and ethical sales relationships, communicating with customers, making a sales presentation, and using your leadership skills to motivate your sales team.
This course examines communication practices in the professional sales occupation and will help you enhance your success in many facets of the business profession. It describes the sales field and discusses the communication skills needed to support your professional sales practice.
We begin by exploring various relationships in professional sales, the kinds of work salespeople do, and the skills you need to communicate effectively in business. We explore the critical role ethics plays in being an effective salesperson and business leader. Finally, we discuss communication skills in development, public speaking, and working as part of a sales team.
- Unit 1: Sales Relationships
- Unit 2: Ethics in Professional Sales
- Unit 3: Relationship Development and Management
- Unit 4: Making a Sales Presentation
- Unit 5: Sales Teams
- Distinguish different types of sales relationships;
- Explain the communication skills needed by sales professionals;
- Recognize ethical and unethical sales behaviors;
- Explain how to develop professional relationships;
- Develop a persuasive sales presentation;
- Explain the skills needed to be a good sales team member; and
- Identify the skills needed to lead a sales team.