BUS305: Resources | Saylor Academy

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Topic	Name	Description
	Course Syllabus
	Course Textbooks

Course Introduction

Course Syllabus

Course Textbooks

Unit 1: Elements of Entrepreneurship

1.1: The History of Small Business and Entrepreneurship

1.1.1: Small Business Development in America

1.1.2 Microeconomics and Entrepreneurship

1.1.3: Economists

1.1.4: Types of Entrepreneurs

1.1.4.1: Entrepreneurs vs. Intrapreneurs

1.1.4.2: Small Business vs. High-Growth Enterprises

1.2: The Planning Process

1.2.1: Characteristics of a Successful Entrepreneur

1.2.2: Phases of the Entrepreneurial Process

1.2.3: Business Evaluation Checklist

1.2.4.1: Legal Forms of Business

1.2.4.2: Intellectual Property Rights

1.2.5: Business Ethics

1.2.6: Entrepreneurship Myths

Unit 1 Assessment

Unit 2: Building the Right Team

2.1: The Management Team

2.1.1: Managers vs. Leaders

2.1.2: Leadership Styles

2.1.3: Emotional Intelligence

2.1.4: Succession Planning

2.2: Board of Advisors

2.3: Hiring A-Players

2.3.1: Recruitment and Selection

2.3.2: Staff Development

2.3.3: Team Building and Group Dynamics

2.3.4: Conflict Resolution

Unit 2 Assessment

Unit 3: The Business Plan

3.1: Business Planning

3.1.1: How to Write a Great Business Plan

3.1.2: The Do's and Don'ts of the Writing Process

3.2: The Outline for a Business Plan

3.2.1: Executive Summary

3.2.2: Company Mission and Description

3.2.3: Products and Services

3.2.4: Marketing Strategy

3.2.5: Operations Management

3.2.6: Management and Leadership

3.2.7: Financial Statements

3.2.8: Expenses and Capitalization

3.2.9: Financial Plan

3.2.10: The Franchise Route

Unit 3 Assessment

Unit 4: Marketing Strategy

4.1: Market Research

4.1.1: Primary Research

4.1.2: Secondary Research

4.1.3: Marketing Data

4.1.4: Market Demands

4.1.4.1: Growth Potential

4.1.4.2: Trends

4.1.4.3: Barriers

4.1.4.4: Technology

4.2: Products and Services

4.2.1: Features and Benefits

4.2.2: Customers

4.2.3: Competition

4.3: Competitive Analysis

4.3.1: Niche

4.3.2: Promotional Strategy

4.4.1: Pricing Strategy

4.4.2: Distribution Channels

4.5: The Marketing Plan

4.5.1: Executive Summary

4.5.2: Situational Analysis

4.5.3: Customer Analysis

4.5.4: Competitor Analysis

4.5.5: Strategic Partners

4.5.6: Marketing Climate

4.5.7: Segmentation

4.5.8: Strategies

4.5.9: Pricing

4.5.10: Promotion

4.5.11: Distribution