Welcome to BUS305: Small Business Management 

Specific information about this course and its requirements can be found below. For more general information about taking Saylor Academy courses, including information about Community and Academic Codes of Conduct, please read the Saylor Student Handbook.

 

Course Description

Learn how to plan and operate a small business as a manager or entrepreneur by writing a business plan, launching a new venture, identifying market opportunities, creating a marketing plan, and financing your business.

 

Course Introduction

This course will introduce you to entrepreneurship and business planning. By way of introduction, the word entrepreneur originates from the French word entreprendre, meaning to undertake. Today, we define an entrepreneur as an owner or manager of a business enterprise who attempts to make profits by starting and growing his or her business. In earnest, entrepreneurs are a diverse group of risk-takers who share the same goal of cultivating ideas and developing them into viable business opportunities. Take a quick look at the statistics below to get a sense for some of the (potentially surprising) qualities that have been attributed to entrepreneurs.

  • According to a recent report by the US Census, every day approximately 2,356 Americans are becoming entrepreneurs by starting new businesses.
  • According to 2006 report from Northeastern University's School of Technological Entrepreneurship, 62% of entrepreneurs in the US claim innate drive as the number one motivator in starting their business.
  • According to a January 2008 report by the Global Entrepreneurship Monitor, women run 33% of small businesses.
  • Lastly, according to an October 2006 report by Northeastern University's School of Technological Entrepreneurship, 42% of entrepreneurs say they launched their first ventures during childhood (i.e., via a lemonade stand, paper route, etc.).
As you can see, the entrepreneurial community is diverse, yet its members share a number of striking similarities. This course is geared towards both the eclectic mix of individuals planning to develop and launch their own businesses as well as those with established small business ventures that they would like to expand. We will begin by reviewing the history of small business and identifying a successful entrepreneur's characteristics. The course will then coach you in some basic business skills, teaching you how to write a business plan, launch a new venture, identify market opportunities, create a marketing plan, and finance a business. Finally, the course will also review aspects of building a successful team.

This course is comprised of the following units:

  • Unit 1: Elements of Entrepreneurship
  • Unit 2: Building the Right Team
  • Unit 3: The Business Plan
  • Unit 4: Marketing Strategy
  • Unit 5: Financing the New Venture

 

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • analyze the entrepreneurial process through which business ideas are evaluated;
  • identify the characteristics of successful entrepreneurs;
  • identify and describe strategies for supporting entrepreneurship;
  • distinguish between business ideas and opportunities;
  • explain how to write a formalized business plan, and perform this task;
  • explain how to write a marketing plan, and perform this task;
  • explain how to finance business ventures; and
  • identify and describe team building dynamics.

Throughout this course, you'll also see related learning outcomes identified in each unit. You can use the learning outcomes to help organize your learning and gauge your progress.

 

Course Materials

The primary learning materials for this course are readings, lectures, video tutorials, and other resources.

All course materials are free to access, and can be found through the links provided in each unit and subunit of the course. Pay close attention to the notes that accompany these course materials, as they will instruct you as to what specifically to read or watch at a given point in the course, and help you to understand how these individual materials fit into the course as a whole. You can also access a list all of the materials used in this course by clicking on Resources in the course's "Activities" menu.

 

Evaluation and Minimum Passing Score

Only the final exam is considered when awarding you a grade for this course. In order to pass this course, you will need to earn a 70% or higher on the final exam. Your score on the exam will be tabulated as soon as you complete it. If you do not pass the exam on your first attempt, you may take it again as many times as needed, following a 7-day waiting period between each attempt. Once you have successfully passed the final exam you will be awarded a free Saylor Certificate of Completion.

There are also 5 unit assessments and other types of quizzes in this course. These are intended to help you to gauge how well you are learning and do not factor into your final course grade. You may retake all of these as many times as needed to feel that you have an understanding of the concepts and material covered. You can locate a full list of these sorts of assessments by clicking on Quizzes in the course's "Activities" menu.

 

Earning College Credit

This course provides students the opportunity to earn actual college credit. It has been reviewed by Brandman University and can applied as credit towards a degree by students who are currently enrolled or plan to enroll at Brandman. You can read more about this special program here.

If you are seeking to earn college credit at Brandman, you must take and pass the version of the exam titled "Proctored Final Exam." That exam will be password protected.

Note: There is a 14-day waiting period between attempts of the Direct Credit final exam. There is no imposed wait period between attempting the non-credit certificate-bearing exam and the credit exam. Some credit exams have a maximum number of attempts allowed, which will be detailed on the exam's instructions page.

 

Tips for Success

BUS305: Small Business Management is a self-paced course in which you the learner determines when you will start and when you will complete the course. There is no instructor or predetermined schedule to follow. While learning styles can vary considerably and any particular student will take more or less time to learn or read, we estimate that the "average" student will take 98 hours to complete this course. We recommend that you work through the course at a pace that is comfortable for you and allows you to make regular (daily, or at least weekly) progress. It's a good idea to also schedule your study time in advance and try as best as you can to stick to that schedule.

Learning new material can be challenging, so below we've compiled a few suggested study strategies to help you succeed:

  • Take notes on the various terms, practices, and theories as you read. This can help you differentiate and contextualize concepts and later provide you with a refresher as you study.
  • As you progress through the materials, take time to test yourself on what you have retained and how well you understand the concepts. The process of reflection is important for creating a memory of the materials you learn; it will increase the probability that you ultimately retain the information.
  • Although you may work through this course completely independently, you may find it helpful to connect with other Saylor Academy students through the discussion forums. You may access the discussion forums at https://discourse.saylor.org.

 

Technical Requirements

This course is delivered fully online. You will be required to have access to a computer or web-capable mobile device and have consistent access to the internet to either view or download the necessary course resources and to attempt any auto-graded course assessments and the final exam.

  • To access the full course including assessments and the final exam, you will need to be logged into your Saylor Academy account and enrolled in the course. If you do not already have an account, you may create one, free of charge, here. Although you can access some course resources without being logged into your account, it's advised that you log in to maximize your course experience. For example, some of the accessibility and progress tracking features are only available when you are logged in.
  • If you plan to attempt the optional credit recommended final exam that accompanies this course, then you will also need access to a webcam enabled computer. A webcam is needed so that our remote proctoring service can verify your identity, which will allow Saylor Academy to issue an official transcript to schools on your behalf.

For additional technical guidance check out Saylor Academy's tech-FAQ and the Moodle LMS tutorial.

 

Fees

There is no cost to access and enroll in this course. All required course resources linked throughout the course, including textbooks, videos, webpages, activities, etc are accessible for no charge. This course also contains a free final exam and course completion certificate.

This course does contain an optional final exam that will provide students an opportunity to earn college credit. Access to the exam itself is free, though it does require the use of a proctoring service for identity verification purposes. The cost for proctoring is $25 per session.



Last modified: Wednesday, October 2, 2019, 12:31 PM