Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.
Learn how to plan and operate a small business as a manager or entrepreneur by writing a business plan, launching a new venture, identifying market opportunities, creating a marketing plan, and financing your business.
Examine the marketing planning process and key steps to develop a strategic marketing plan to meet business goals, from understanding the marketing environment and consumers to determining brand and communications strategies.
Learn how to plan and operate a small business as a manager or entrepreneur by writing a business plan, launching a new venture, identifying market opportunities, creating a marketing plan, and financing your business.
Take an in-depth look at consumer behavior and its role in marketing by examining it in terms of internal influences, external influences, the consumer decision-making process, consumers, and culture.
Examine the process of creating brand equity and consumer loyalty by understanding both the theoretical and working knowledge of the roles brands and brand management play in helping today's organizations achieve their marketing and corporate goals.
Learn how to build digital marketing strategies, such as influencer marketing, viral marketing, and social media advertising, to create a strong online presence for your business.
