Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.
Category: Business Administration
Search results: 8
Learn how to plan and operate a small business as a manager or entrepreneur by writing a business plan, launching a new venture, identifying market opportunities, creating a marketing plan, and financing your business.
Category: Business Administration
Examine the marketing planning process and key steps to develop a strategic marketing plan to meet business goals, from understanding the marketing environment and consumers to determining brand and communications strategies.
Category: Business Administration
This graduate-level course covers the key components of marketing and the development of marketing strategies. A strategic approach will be emphasized throughout this course, challenging students to think critically and make decisions like a marketing manager or upper-level executive. Topics include the strategic planning process, analysis of the external environment, examination of the marketing mix, and creation of a strategic marketing plan aligned with the overall goals of the organization.
Category: Business Administration
This graduate-level course bridges advanced marketing concepts and strategies with the practical reality of international business operations. The focus is on the global business environment and the key factors involved in making global business decisions. Topics include selection of global markets, entry strategies, cultural, social, and political analysis, international marketing research, and examination of global marketing trends. Through exploration of these concepts, students will gain a deeper understanding of the challenges and opportunities faced by professionals in the competitive international marketplace.
Category: Business Administration
Apply your marketing skills to international markets by exploring how to manage dynamic communications, how international advertising works, how to set appropriate product pricing and policies, and how to market to customers with different cultural and economic realities.
Category: Business Administration
Take an in-depth look at consumer behavior and its role in marketing by examining it in terms of internal influences, external influences, the consumer decision-making process, consumers, and culture.
Category: Business Administration
Examine the process of creating brand equity and consumer loyalty by understanding both the theoretical and working knowledge of the roles brands and brand management play in helping today's organizations achieve their marketing and corporate goals.
Category: Business Administration