1.2: Inside and Outside Sales
In addition to different types of customer relationships, there are two essential distinctions in sales. Inside sales (sometimes called online sales) focuses on using electronic communication (such as phone calls and email). Outside sales (sometimes called personal sales) focuses on a more personal approach. It usually involves meeting customers in person and engaging in an interactive, dynamic relationship.
Read this text on how sales can occur and the features that shape particular environments. It explains where, when, and how each different type of selling is conducted.
Watch this video on inside (online) and outside (personal) sales. Compare the different approaches each sales type requires.
Listen to this brief conversation that reviews inside and outside sales and explores some variations in how inside sales work. It provides a good discussion on the contours of this approach.