• Unit 1: Elements of Entrepreneurship

    Entrepreneurs assume the risk of creating an enterprise that will provide them with a return on the capital employed. In this introductory unit, we will look more closely at small business creation and the history and evolution of entrepreneurship. You will study various economists and their theories, assess entrepreneurial characteristics, and learn about the phases of the entrepreneurial process. Finally, you will review ethics and social responsibility as they relate to entrepreneurship before evaluating methods for launching a business geared towards your target market.

    Completing this unit should take you approximately 7 hours.

    • 1.1: The History of Small Business and Entrepreneurship

      • 1.1.1: Small Business Development in America

      • 1.1.2 Microeconomics and Entrepreneurship

      • 1.1.3: Economists

      • 1.1.4: Types of Entrepreneurs

        • Entrepreneurs vs. Intrapreneurs

        • Small Business vs. High-Growth Enterprises

    • 1.2: The Planning Process

      • 1.2.1: Characteristics of a Successful Entrepreneur

      • 1.2.2: Phases of the Entrepreneurial Process

      • 1.2.3: Business Evaluation Checklist

      • 1.2.4: Legal Issues

        • 1.2.5: Business Ethics

        • 1.2.6: Entrepreneurship Myths

      • Unit 1 Assessment