Entrepreneurship: CONCEPT CHECK | Saylor Academy

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Read this section about developing a business plan.

CONCEPT CHECK

How can potential business owners find new business ideas?
Why is it important to develop a business plan? What should such a plan include?
What financing options do small-business owners have? What risks do they face?

Course Introduction

Course Syllabus

Unit 1: The Context of Business

1.1: Business Basics

What is a Business?

Getting Down to Business

Corporate Social Responsibility

Environmentalism

When Coal Plants Shut Down, What Happens Next?

Case Study

1.2: Productivity and the Business Cycle

Understanding Economic Systems

Striving for Economic Growth

The Business Cycle

1.3: Economic Indicators as Components of Economic Stability

Understanding Economic Influences

The Consumer Price Index

The Rate of Inflation

Gross Domestic Product

Measuring the Health of the Economy

GDP Per Capita

Inflation and Consumer Spending

Keeping Prices Steady

1.4: Components of Economic Policy

Budget Deficits (Expenses Exceed Revenues)

Budget Surpluses (Revenues Exceed Expenses)

Government Regulation

The Role of the Federal Reserve

1.5: Doing Business Globally

Competing in the Global Marketplace

The Drive for International Trade

Methods for Business Entry into the Global Marketplace

Global Trade Restrictions

Global Trade Facilitators

The Financial Crisis of 2008

Unit 1 Assessment

Unit 1 Assessment

Unit 2: Entrepreneurship and Legal Forms of Business

2.1: Legal Forms of Business

Forms of Business Ownership

Factors to Consider

Sole Proprietorship

Partnership

Corporations

Other Types of Business Owners

Business Structures

2.2: Entrepreneurship and How Small Businesses Affect the Economy

What is an Entrepreneur?

Is Entrepreneurship for You?

Importance of Small Businesses to the U.S. Economy

What Industries Are Small Businesses In?

Advantages and Disadvantages of Business Ownership and Starting a Business

What SBA Offers to Help Small Businesses Grow

Small Business Development Programs

2.3: Analyzing the Potential of a Business to be Profitable

The Challenges of Starting a Business

The Business Plan

Entrepreneurship

Write Your Business Plan

Breakeven Analysis

Taxes and Growth

Unit 2 Assessment

Unit 2 Assessment

Unit 3: Marketing

3.1: Marketing Defined

Creating Products and Pricing Strategies

Providing Value to Customers

The History of the Marketing Concept

3.2: The Product

Innovation and Product Development

Pricing a Product

Placing a Product

Promoting a Product

3.3: Consumer Behavior

Consumer Purchasing Behavior

Customer-Relationship Management

Pricing and Product Strategies

Introduction to Electronic Commerce and E-Business

Categories of Electronic Commerce

Key Motivators Behind Taking a Business Online