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BUS101: Introduction to Business
Sections
Course Introduction
Unit 1: The Context of Business
Unit 2: Entrepreneurship and Legal Forms of Business
Unit 3: Marketing
Unit 4: Accounting, Finance, and Banking
Unit 5: Management
Study Guide
Course Feedback Survey
Certificate Final Exam
Saylor Direct Credit
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BUS101: Introduction to Business
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BUS101: Introduction to Business
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Course Syllabus
What is a Business?
Getting Down to Business
Corporate Social Responsibility
Environmentalism
When Coal Plants Shut Down, What Happens Next?
Case Study
Understanding Economic Systems
Striving for Economic Growth
The Business Cycle
Understanding Economic Influences
The Consumer Price Index
The Rate of Inflation
Gross Domestic Product
Measuring the Health of the Economy
GDP Per Capita
Inflation and Consumer Spending
Keeping Prices Steady
Budget Deficits (Expenses Exceed Revenues)
Budget Surpluses (Revenues Exceed Expenses)
Government Regulation
The Role of the Federal Reserve
Competing in the Global Marketplace
The Drive for International Trade
Methods for Business Entry into the Global Marketplace
Global Trade Restrictions
Global Trade Facilitators
The Financial Crisis of 2008
Unit 1 Assessment
Forms of Business Ownership
Factors to Consider
Sole Proprietorship
Partnership
Corporations
Other Types of Business Owners
Business Structures
What is an Entrepreneur?
Is Entrepreneurship for You?
Importance of Small Businesses to the U.S. Economy
What Industries Are Small Businesses In?
Advantages and Disadvantages of Business Ownership and Starting a Business
What SBA Offers to Help Small Businesses Grow
Small Business Development Programs
The Challenges of Starting a Business
The Business Plan
Entrepreneurship
Write Your Business Plan
Breakeven Analysis
Taxes and Growth
Unit 2 Assessment
Creating Products and Pricing Strategies
Providing Value to Customers
The History of the Marketing Concept
Innovation and Prodcut Development
Pricing a Product
Placing a Product
Promoting a Product
Consumer Purchasing Behavior
Customer-Relationship Management
Pricing and Product Strategies
Introduction to Electronic Commerce and E-Business
Categories of Electronic Commerce
Key Motivators Behind Taking a Business Online
Interacting with Your Customers
Defining the Target Market
Marketing Research Process
The Product Life Cycle
Branding
Marketing Plan
SWOT Analysis
Unit 3 Assessment
Using Financial Information and Accounting
The Role of Accounting in Business
Understanding Financial Statements
Income Statement
Accrual Accounting and Financial Statements
Assets, Liabilities, and Stockholders' Equity
Financial Ratio Analysis
The Role of the Federal Reserve
The Federal Reserve System
Monetary Policy and Central Banks
The Federal Reserve's Involvement in the Recent Financial Crisis
Financing Options
Understanding Securities Market
Financing the Going Concerns
Personal Finances
Unit 4 Assessment
Management and Leadership in Today's Organizations
Managing for Business Success
Planning
Organizing
Directing
Controlling
The Skills Needed for Management
Managerial Skills
The Role of Human Resource Management
Employee Recruitment
Developing
Motivating
Appraisal
Employee Compensation and Benefits
What Makes a Great Place to Work?
Catching the Entrepreneurial Spirit
Joining Labor Unions
Labor Unions
Teamwork and Communications
Trends in Ethics and Corporate Social Responsibility
Corporate Social Responsibility and Business Ethics
Business Ethics and Social Responsibility
Risk and Risk Management
Introduction to Contracts, Sales, Product Liability, and Bankruptcy
Unit 5 Assessment
BUS101 Study Guide
BUS101: Certificate Final Exam
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