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BUS101: Introduction to Business
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Course Introduction
Course Syllabus
Unit 1: The Context of Business
1.1: Business Basics
What is a Business?
Getting Down to Business
Corporate Social Responsibility
Environmentalism
When Coal Plants Shut Down, What Happens Next?
Case Study
1.2: Productivity and the Business Cycle
Understanding Economic Systems
Striving for Economic Growth
The Business Cycle
1.3: Economic Indicators as Components of Economic Stability
Understanding Economic Influences
The Consumer Price Index
The Rate of Inflation
Gross Domestic Product
Measuring the Health of the Economy
GDP Per Capita
Inflation and Consumer Spending
Keeping Prices Steady
1.4: Components of Economic Policy
Budget Deficits (Expenses Exceed Revenues)
Budget Surpluses (Revenues Exceed Expenses)
Government Regulation
The Role of the Federal Reserve
1.5: Doing Business Globally
Competing in the Global Marketplace
The Drive for International Trade
Methods for Business Entry into the Global Marketplace
Global Trade Restrictions
Global Trade Facilitators
The Financial Crisis of 2008
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Entrepreneurship and Legal Forms of Business
2.1: Legal Forms of Business
Forms of Business Ownership
Factors to Consider
Sole Proprietorship
Partnership
Corporations
Other Types of Business Owners
Business Structures
2.2: Entrepreneurship and How Small Businesses Affect the Economy
What is an Entrepreneur?
Is Entrepreneurship for You?
Importance of Small Businesses to the U.S. Economy
What Industries Are Small Businesses In?
Advantages and Disadvantages of Business Ownership and Starting a Business
What SBA Offers to Help Small Businesses Grow
Small Business Development Programs
2.3: Analyzing the Potential of a Business to be Profitable
The Challenges of Starting a Business
The Business Plan
Entrepreneurship
Write Your Business Plan
Breakeven Analysis
Taxes and Growth
Unit 2 Assessment
Unit 2 Assessment
Unit 3: Marketing
3.1: Marketing Defined
Creating Products and Pricing Strategies
Providing Value to Customers
The History of the Marketing Concept
3.2: The Product
Innovation and Product Development
Pricing a Product
Placing a Product
Promoting a Product
3.3: Consumer Behavior
Consumer Purchasing Behavior
Customer-Relationship Management
Pricing and Product Strategies
Introduction to Electronic Commerce and E-Business
Categories of Electronic Commerce
Key Motivators Behind Taking a Business Online
Interacting with Your Customers
3.4: Marketing Segmentation
Defining the Target Market
Marketing Research Process
The Product Life Cycle
Branding
Marketing Plan
SWOT Analysis
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Accounting, Finance, and Banking
4.1: Business Accounting
Using Financial Information and Accounting
The Role of Accounting in Business
Understanding Financial Statements
4.2: Components of an Income Statement
Income Statement
Accrual Accounting and Financial Statements
4.3: Components of a Balance Sheet
Assets, Liabilities, and Stockholders' Equity
4.4: Financial Ratio Analysis
Financial Ratio Analysis
4.5: The Role of Banks in Finance
The Role of the Federal Reserve
The Federal Reserve System
Monetary Policy and Central Banks
The Federal Reserve's Involvement in the Recent Financial Crisis
4.6: Financing Options
Financing Options
Understanding Securities Market
Financing the Going Concerns
Personal Finances
Unit 4 Assessment
Unit 4 Assessment
Unit 5: Management
5.1: Defining Management
Management and Leadership in Today's Organizations
Managing for Business Success
Planning
Organizing
Directing
Controlling
The Skills Needed for Management
Managerial Skills
5.2: The Role of Human Resource Management
The Role of Human Resource Management
Employee Recruitment
Developing
Motivating
Appraisal
Employee Compensation and Benefits
What Makes a Great Place to Work?
Catching the Entrepreneurial Spirit
Joining Labor Unions
Labor Unions
5.3: Teamwork and Communications
Teamwork and Communications
5.4: Forming a Corporate Mission and Culture
Trends in Ethics and Corporate Social Responsibility
5.5: Forming a Corporate Mission and Culture
Corporate Social Responsibility and Business Ethics
Business Ethics and Social Responsibility
5.6: Concepts in Business Law
Risk and Risk Management
Introduction to Contracts, Sales, Product Liability, and Bankruptcy
Unit 5 Assessment
Unit 5 Assessment
Study Guide
BUS101 Study Guide
Course Feedback Survey
Course Feedback Survey
Certificate Final Exam
BUS101: Certificate Final Exam
Saylor Direct Credit
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BUS101: Introduction to Business
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