Read this section to gain an understanding of the environmental impacts of businesses and the importance of sustainability.



  1. Identify threats to the natural environment, and explain how businesses are addressing them.
  2. Define sustainability and understand why companies are now focusing on environmental and socially responsibility issues.

Today, virtually everyone agrees that companies must figure out how to produce products without compromising the right of future generations to meet their own needs. Clearly, protecting natural resources is the right thing to do, but it also has become a business necessity. Companies' customers demand that they respect the environment. Let's identify some key environmental issues and highlight the ways in which the business community has addressed them.

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