Placing a Product

Once a product has been developed and a pricing strategy has been chosen, the business must consider where it should place the product and how to get it there via placement and distribution. Read this section to learn about product distribution strategies and supply chain management.
LEARNING OBJECTIVES

  1. Explore various product-distribution strategies.
  2. Explain how companies create value through effective supply chain management.

The next element in the marketing mix is place, which refers to strategies for distribution. Distribution entails all activities involved in getting the right quantity of your product to your customers at the right time and at a reasonable cost. Thus, distribution involves selecting the most appropriate distribution channels and handling the physical distribution of products.

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