Promoting a Product
Completion requirements
The final P in our marketing mix is promotion, which people often think about when they hear the term marketing. But, as we have seen, it is only a part of the entire marketing mix. The promotion mix includes advertising, personal selling, sales promotion, and publicity. Some of these elements are paid for, with the business having direct control over the message. Some are not. Read this section to learn more about promoting a product.
We'll now examine each of the elements that can go into the promotion mix – advertising, personal selling, sales promotion, and publicity. Then we'll see how Wow Wee incorporated them into a promotion mix to create a demand for Robosapien.