Read this chapter to explore how to create a persuasive presentation. Think about how you can compile the strategies we discussed in the first section of this unit.
Conclusion

Knowing your audience can help when it comes to choosing the appropriate strategies for convincing them that you are a credible speaker. Once you have established your credibility, you can advance both logical and emotional appeals to move your audience toward the belief or behavior you hope they will adopt. As you weave these appeals together, offer the most ethical arguments by avoiding fallacies and supporting emotional appeals with relevant evidence.
Once you have compiled the most relevant arguments and emotional appeals for a given audience, organize your message effectively. Consider your persuasive goals and determine whether they can be best achieved using Monroe's Motivated Sequence, a direct method pattern, a causal pattern, or a refutation pattern.
Combining a confident and credible speaker with the right organization of logical and emotional appeals can go far in swaying an audience.
It is better to get smart than to get mad. I try not to get so insulted that I will not take advantage of an opportunity to persuade people to change their minds.
— John H. Johnson