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BUS305: Small Business Management
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Business Administration
BUS305: Small Business Management
Sections
Unit 1: Elements of Entrepreneurship
1.1: The History of Small Business and Entrepreneurship
1.1.4: Types of Entrepreneurs
1.1.4.2: Small Business vs. High-Growth Enterprises
Stanford University: "Entrepreneurial Thought Leaders Seminar"
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Stanford University: "Entrepreneurial Thought Leaders Seminar"
Last modified: Wednesday, June 17, 2015, 4:26 PM
◄ Andy Birol's "Entrepreneurs vs. Intrapreneurs"
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Course Syllabus
Course Textbooks
Course Terms of Use
US Department of State:
Principles of Entrepreneurship
: "What is Entrepreneurship?"
Kavita Ramdas' "Definition of Entrepreneurship"
Business Fundamentals
: "Entrepreneur Assessment Survey"
Christopher Conte's "Small Business in US History"
Boundless:
Management
: "Chapter 16, Section 2: The Drive of an Entrepreneur"
Boundless:
Management
: "Chapter 1, Section 6: Introduction to Entrepreneurship"
Getting Started as an Entrepreneur
: "Entrepreneurship Is..."
Andy Birol's "Entrepreneurs vs. Intrapreneurs"
US Department of State:
Principles of Entrepreneurship
: "Chapter 12: Creating a Business Plan"
US Department of State:
Principles of Entrepreneurship
: "Chapter 2: What Makes Someone an Entrepreneur?"
US Department of State:
Principles of Entrepreneurship
: "Chapter 3: Why Become an Entrepreneur?"
US Department of State:
Principles of Entrepreneurship
Stanford University: Chuck Eesley's "Nine Key Frameworks for Entrepreneurship"
An Entrepreneurial Model
Developing New Products and Services
: "Chapter 12, Section 11: Due Diligence"
Jason Holden's "What Legal Entity is Right for Your Business?"
Richard M. Stallman's "Did You Say 'Intellectual Property?' It's a Seductive Mirage"
Business Fundamentals
: "Chapter 12: Business Ethics in a Nutshell"
International Business
: "Entrepreneurship"
Unit 1 Assessment
Carnegie Mellon University: Mark Juliano's "Building a Team"
Principles of Management
: "Chapter 1, Section 2: Who Are Managers?"
Principles of Management
: "Chapter 1, Section 3: Leadership, Entrepreneurship, and Strategy"
Principles of Management
: "Chapter 10: Leading People and Organizations"
Organizational Behavior
: "Chapter 7, Section 5: Emotions at Work"
Principles of Management
: "Chapter 16, Section 6: Designing a High-Performance Work System”
Stanford University: Harrison Miller's "Making the Team Work: Executives, Board, and Partners”
North Dakota State University:
Small Business
: "Hiring Your First Employee"
Adrienne Graham's "Small Business Hiring Tips"
Business Fundamentals
: Lukhvinder Rai's "Recruiting Workers"
Business Fundamentals
: Peter Wright's "Chapter 5: Selecting and Managing Your Team: Employee Training"
Organizational Behavior
: "Chapter 9: Managing Groups and Teams"
Team-Building
Organizational Behavior
: "Chapter 10: Conflict and Negotiations"
Unit 2 Assessment
Developing New Products and Services
: "Chapter 12: Developing a Business Plan"
Yale University: Maureen Burke's "How to Write a Business Plan"
Ten Dos and Don'ts of Writing a Business Plan
Small Business Plan Outline
Business Fundamentals
: "Chapter 1, Section 9: Operations"
Developing New Products and Services
: "Chapter 12, Section 4: Business Plan Template"
Anthony Cerminario's "How to Write an Executive Summary"
Michael Griffith's "How to Write a Mission Statement for Your Business"
Stanford University: John Roos' " Simple Mission Statement"
Kathy Ver Eecke's "Business Plans for Startups: Product or Service Description"
Nanyang Technological University: Dr. Bernard Leong's "Entrepreneur 3: Marketing Plan, Strategies, Distribution, and Channels"
Business Fundamentals
: "Chapter 5: Selecting and Managing Your Team"
Business Fundamentals
: "Chapter 7: Operations Management"
The Community Tool Box
: "Chapter 15, Section 1: Developing a Management Plan"
Kathy Ver Eecke's "Startup Business Plans: Finance and Operations Section"
Sustainable Business
: "Can You Afford to Start Up?"
Calculating Startup Costs
Kerri Golden's "Entrepreneurship 101: Financial Planning with Kerri Golden"
Organic Business Guide
: "Planning and Managing Your Business"
David Teten's "Template Startup FInancial Model"
Boundless:
Business
: "Franchising"
Boundless:
Business
: "Disadvantages of Franchises"
Boundless:
Business
: "Advantages of Franchises"
Jhoana Carla de Toro's "Investing Wisely Through Franchising"
Unit 3 Assessment
Principles of Marketing
: "Chapter 1: What is Marketing?"
Business Fundamentals
: "Chapter 6: Marketing on a Global Scale"
Is Your Business Doing Effective Market Research?
Adam Bates' "Primary Market Research"
eMarketing: The Essential Guide to Online Marketing
: "Chapter 18, Section 2: Primary and Secondary Research"
Principles of Marketing
: "Chapter 10: Gather and Using Information – Marketing Research and Market Intelligence"
Boundless:
Marketing
: "General Economic Conditions"
Boundless:
Marketing
: "Consumer Income, Purchasing Power, and Confidence"
Boundless:
Marketing
: "Political Environment"
Boundless:
Marketing
: "Applicable Legislation"
Boundless:
Marketing
: "Cultural Values"
Boundless:
Marketing
: "Demographics"
Principles of Marketing
: "Chapter 7, Section 2: Managing New Products: The Product Life Cycle"
Boundless:
Marketing
: "Chapter 3, Section 3: External Factors – Trends"
Principles of Marketing
: "Chapter 5, Section 3: Selecting Target Markets and Target-Market Strategies"
Business Fundamentals
: "Chapter 10: Leveraging Information Technology"
Carnegie Mellon University: Mark Juliano's "Identifying the Target Market"
Business Fundamentals
: "Chapter 13: Adding Products and Services"
Boundless:
Marketing
: "Chapter 4, Section 4: Developing a Market Segmentation"
Boundless:
Marketing
: "Chapter 3, Section 2: Internal Factors – Competition"
Boundless:
Marketing
: "Chapter 4, Section 7: Competitive Perceptual Positioning – Perceptual Mapping"
Boundless:
Marketing
: "Chapter 4, Section 6: Conducting a Segmentation – Select Target Market"
Boundless:
Marketing
: "Chapter 12, Section 2: Integrated Marketing Communications – Defining Promotion"
Boundless:
Marketing
: "Chapter 12, Section 2: Understanding Promotion – The Many Goals of Persuasion"
Boundless:
Marketing
: "Chapter 8: Pricing"
Principles of Marketing
: "Chapter 8, Section 4: Marketing Channel Strategies"
Principles of Marketing
: "Chapter 16: The Marketing Plan"
Boundless:
Marketing
: "Chapter 2, Section 3: Marketing Plan Elements"
Boundless:
Marketing
: "Chapter 2, Section 3: The Purpose of a Marketing Plan"
Marketing
: "Marketing Plan"
Small Business Management in the 21st Century
: "Chapter 8, Section 2: The Marketing Plan"
Boundless:
Marketing
: "Chapter 2, Section 5: Conducting a Situational Analysis"
Boundless:
Marketing
: "Chapter 2, Section 5: Defining the Target Market"
Boundless:
Marketing
: "Chapter 1, Section 4: Competition Based on Value”
Principles of Marketing
: "Chapter 13, Section 2: Customer Relationships and Selling Strategies"
Boundless:
Marketing
: "Chapter 3, Section 1: Scanning and Analysis"
Principles of Marketing
: "Chapter 5: Market Segmenting, Targeting, and Positioning"
Principles of Marketing
: "Chapter 2: Strategic Planning"
Carnegie Mellon University: Mark Juliano's "Marketing Budgets"
Boundless:
Marketing
: "Chapter 12, Section 5: Integrated Marketing Communication"
Carnegie Mellon University: Mark Juliano's "Marketing"
Principles of Marketing
: "Chapter 8, Section 3: Functions Performed by Channel Partners"
Principles of Marketing
: "Chapter 16, Section 5: Marketing Plan Discussion Questions and Activities"
Unit 4 Assessment
Business Fundamentals
: "Chapter 9: Financial and Managerial Accounting: Financing Your Organization"
Sustainable Business
: "Can You Afford to Start Up?"
Personal Finance
: "Chapter 3: Financial Statements"
Boundless:
Accounting
: "Chapter 16, Section 2: Standardizing Financial Statements"
Carnegie Mellon University: Mark Juliano's "Finance and Forecasting"
Boundless:
Marketing
: "Chapter 8, Section 4: Break-Even Analysis"
Carnegie Mellon University: Mark Juliano's "Funding the Company"
U.S. Department of State:
Principles of Entrepreneurship
: Jeanne Holden's "Sources of Financing"
Boundless:
Business
: "Chapter7, Section 4: Financing Company Operations"
Boundless:
Business
: "Chapter 7, Section 4: Starting a Small Business – Optional Quiz"
Wikipedia: "Small Business Financing"
Kate Manning's "The Advantages of a Business Loan"
Boundless:
Finance
: "Chapter 14, Section 2: Venture Capital"
U.S. Small Business Administration: "Facts about Government Grants"
Janelle Orsi's "How to Barter, Give, and Get Stuff"
Customer Financing for Your Business
Wikipedia: "Crowdfunding"
Jon Jordan's "Starting Out with Government Funding: SBIR and STTR Grants"
Ace Walmsley's "Asset Based Loans – Something to Consider"
Irish Taylor's "Angel Investors and Your Business"
Business Fundamentals
: "Chapter 4: How to Organize and Lead an Entrepreneurial Venture: Organizational Stages of Growth" and "Chapter 15: Growth Strategies for Startups"
Nic Brisbourne and Nicholas Lovell's "50 Questions: How Does a VC Think About Exit Strategy?"
Small Business Management in the 21st Century
: "Chapter 14, Section 4: Exit Strategies"
Stanford University: "How Do You Determine the Value of a Private Company?"
U.S. Small Business Administration: "Getting Out"
Unit 5 Assessment
Unit 1 Study Guide: Elements of Entrepreneurship
Unit 2 Study Guide: Building the Right Team
Unit 3 Study Guide: The Business Plan
Unit 4 Study Guide: Marketing Strategy
Unit 5 Study Guide: Financing the New Venture
Course Feedback Survey
BUS305: Certificate Final Exam
US Department of State:
Principles of Entrepreneurship
: "Chapter 12: Creating a Business Plan" ►
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BUS305: Small Business Management
Sections
Course Introduction
Unit 1: Elements of Entrepreneurship
Unit 2: Building the Right Team
Unit 3: The Business Plan
Unit 4: Marketing Strategy
Unit 5: Financing the New Venture
Study Guides
Course Feedback Survey
Certificate Final Exam
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