Internationalization Theories for Global Marketers

This video gives a brief introduction to three different internationalization theories relevant to marketers when describing organizations' international expansions.

Source: Tine Wade, https://www.youtube.com/watch?v=OMJfjU0--MM
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Thursday, July 29, 2021, 5:15 PM