Internationalization Theories for Global Marketers
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This video gives a brief introduction to three different internationalization theories relevant to marketers when describing organizations' international expansions.
Source: Tine Wade, https://www.youtube.com/watch?v=OMJfjU0--MM
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Thursday, 29 July 2021, 5:15 PM