The Impact of Social Media
Completion requirements
Read this chapter, which discusses the importance of social media advertising for companies when communicating with their target markets.
Learning Objectives
In this chapter, you will learn:
- How to use social media advertising as part of your complete paid, earned and owned strategy.
- How to create and place effective social media ads for a number of platforms.
- How to use the available targeting options to reach consumers at the right time and in the right place.
- How to approach measuring the effectiveness of social media advertising.
Source: Rob Stokes, https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)
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