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In this video, you'll learn about the strategies and tactics employed by PR professionals to leverage social media to engage with diverse publics and stakeholders, such as creating interactive Q&A sessions on social media to address customer inquiries and concerns directly. You will learn practical techniques for maximizing the impact of social media in public relations efforts.
Source: Audra Lawson, https://www.youtube.com/watch?v=sfsPzpL3PCM This work is licensed under a Creative Commons Attribution 3.0 License.