Boundless: Marketing: "Chapter 8: Pricing"

This chapter explains how pricing for goods and services is determined and the impact that price has on consumer behavior. Reading through this powerpoint may take you up to five hours, so don't feel like you need to finish it all within one study session.

Click BUS305-4.4.1-Ch8PricingPPT-CCBY.pptx link to view the file.