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BUS305: Small Business Management
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Course Introduction
Course Syllabus
Course Textbooks
Unit 1: Elements of Entrepreneurship
1.1: The History of Small Business and Entrepreneurship
What is Entrepreneurship?
The Definition of Entrepreneurship
Entrepreneur Assessment Survey
1.1.1: Small Business Development in America
Small Business in US History
1.1.2 Microeconomics and Entrepreneurship
The Drive of an Entrepreneur
1.1.3: Economists
Introduction to Entrepreneurship
1.1.4: Types of Entrepreneurs
Entrepreneurship Is...
1.1.4.1: Entrepreneurs vs. Intrapreneurs
Entrepreneurs vs. Intrapreneurs
1.1.4.2: Small Business vs. High-Growth Enterprises
Entrepreneurial Thought Leaders Seminar
1.2: The Planning Process
Creating a Business Plan
1.2.1: Characteristics of a Successful Entrepreneur
What Makes Someone an Entrepreneur?
Why Become an Entrepreneur?
Principles of Entrepreneurship
1.2.2: Phases of the Entrepreneurial Process
Nine Key Frameworks for Entrepreneurship
An Entrepreneurial Model
1.2.3: Business Evaluation Checklist
Due Diligence
1.2.4.1: Legal Forms of Business
What Legal Entity is Right for Your Business?
1.2.4.2: Intellectual Property Rights
Did You Say "Intellectual Property"? It's a Seductive Mirage
1.2.5: Business Ethics
Business Ethics in a Nutshell
1.2.6: Entrepreneurship Myths
Entrepreneurship Myths
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Building the Right Team
2.1: The Management Team
Building a Team
2.1.1: Managers vs. Leaders
Who Are Managers?
Leadership, Entrepreneurship, and Strategy
2.1.2: Leadership Styles
Leading People and Organizations
2.1.3: Emotional Intelligence
Emotions at Work
2.1.4: Succession Planning
Designing a High-Performance Work System
2.2: Board of Advisors
Making the Team Work: Executives, Board, and Partners
2.3: Hiring A-Players
Hiring Your First Employee
Small Business Hiring Tips
2.3.1: Recruitment and Selection
Recruiting Workers
2.3.2: Staff Development
Selecting and Managing Your Team: Employee Training
2.3.3: Team Building and Group Dynamics
Managing Groups and Teams
Team-Building
2.3.4: Conflict Resolution
Conflict and Negotiations
Unit 2 Assessment
Unit 2 Assessment
Unit 3: The Business Plan
3.1: Business Planning
Developing a Business Plan
3.1.1: How to Write a Great Business Plan
How to Write a Business Plan
3.1.2: The Do's and Don'ts of the Writing Process
Ten Dos and Don'ts of Writing a Business Plan
3.2: The Outline for a Business Plan
Small Business Plan Outline
Operations
Business Plan Template
3.2.1: Executive Summary
How to Write an Executive Summary
3.2.2: Company Mission and Description
How to Write a Mission Statement for Your Business
Simple Mission Statements
3.2.3: Products and Services
Product or Service Descriptions
3.2.4: Marketing Strategy
Marketing Plan, Strategies, Distribution, and Channels
3.2.5: Operations Management
Selecting and Managing Your Team
Operations Management
3.2.6: Management and Leadership
Developing a Management Plan
3.2.7: Financial Statements
Startup Business Plans: Finance and Operations Section
3.2.8: Expenses and Capitalization
Can You Afford to Start Up?
Calculating Startup Costs
3.2.9: Financial Plan
Entrepreneurship 101: Financial Planning
Planning and Managing Your Business
Template Startup Financial Model
3.2.10: The Franchise Route
Franchising
Disadvantages of Franchises
Advantages of Franchises
Investing Wisely Through Franchising
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Marketing Strategy
4.1: Market Research
What is Marketing?
Marketing on a Global Scale
Is Your Business Doing Effective Market Research?
4.1.1: Primary Research
Primary Market Research
4.1.2: Secondary Research
Primary and Secondary Research
4.1.3: Marketing Data
Marketing Research and Market Intelligence
4.1.4: Market Demands
General Economic Conditions
Consumer Income, Purchasing Power, and Confidence
The Political Environment
Applicable Legislation
Cultural Values
Demographics
4.1.4.1: Growth Potential
The Product Life Cycle
4.1.4.2: Trends
External Factors and Trends
4.1.4.3: Barriers
Selecting Target Markets and Target-Market Strategies
4.1.4.4: Technology
Leveraging Information Technology
4.2: Products and Services
Identifying the Target Market
4.2.1: Features and Benefits
Adding Products and Services
4.2.2: Customers
Developing a Market Segmentation
4.2.3: Competition
Competition
4.3: Competitive Analysis
Competitive Perceptual Positioning and Perceptual Mapping
4.3.1: Niche
Selecting a Target Market
4.3.2: Promotional Strategy
Defining Promotion
The Many Goals of Persuasion
4.4.1: Pricing Strategy
Pricing
4.4.2: Distribution Channels
Marketing Channel Strategies
4.5: The Marketing Plan
The Marketing Plan
Elements of a Marketing Plan
The Purpose of a Marketing Plan
4.5.1: Executive Summary
The Marketing Plan
More on the Marketing Plan
4.5.2: Situational Analysis
Conducting a Situational Analysis
4.5.3: Customer Analysis
Defining the Target Market
4.5.4: Competitor Analysis
Competition Based on Value
4.5.5: Strategic Partners
Customer Relationships and Selling Strategies
4.5.6: Marketing Climate
Scanning and Analysis
4.5.7: Segmentation
Market Segmenting, Targeting, and Positioning
4.5.8: Strategies
Strategic Planning
4.5.9: Pricing
Marketing Budgets
4.5.10: Promotion
Integrated Marketing Communication
Marketing and Promotion
4.5.11: Distribution
Functions Performed by Channel Partners
Marketing Plan Discussion Questions and Activities
Unit 4 Assessment
Unit 4 Assessment
Unit 5: Financing the New Venture
5.1: The Financial Plan
Financing Your Organization
5.1.1: Start-Up Costs
Can You Afford to Start Up?
5.1.2: Personal Financial Statements
Financial Statements
5.1.3: Profit and Loss Statements
Standardizing Financial Statements
5.1.4: Projections
Finance and Forecasting
5.1.5: Break-Even Analysis
Break-Even Analysis
5.2: Investment/Lending Segments
Funding the Company
Sources of Financing
Financing Company Operations
Starting a Small Business – Optional Quiz
5.2.1: Types of Lenders
Small Business Financing
5.2.2: Banks
The Advantages of a Business Loan
5.2.3: Venture Capital
Venture Capital
5.2.4: Government Funding
Facts about Government Grants
5.2.5: Barter
How to Barter, Give, and Get Stuff
5.2.6: Customer Financing
Customer Financing for Your Business
Crowdfunding
5.2.7: SBIR
Starting Out with Government Funding: SBIR and STTR Grants
5.2.8: Asset-Based Lenders
Asset-Based Loans
5.2.9: Angel Investors
Angel Investors and Your Business
5.3: Managing Growth
How to Organize and Lead an Entrepreneurial Venture and Growth Strategies for Startups
5.4: Exit Strategy
How Does a VC Think About Exit Strategy?
Exit Strategies
How Do You Determine the Value of a Private Company?
Getting Out
Unit 5 Assessment
Unit 5 Assessment
Study Guide
BUS305 Study Guide
Course Feedback Survey
Course Feedback Survey
Certificate Final Exam
BUS305: Certificate Final Exam
Saylor Direct Credit
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BUS305: Small Business Management
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