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BUS305: Small Business Management
Sections
Course Introduction
Course Syllabus
Unit 1: Elements of Entrepreneurship
Unit 2: Building the Right Team
Unit 3: The Business Plan
Unit 4: Marketing Strategy
Unit 5: Financing the New Venture
Study Guide
Course Feedback Survey
Certificate Final Exam
Saylor Direct Credit
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BUS305: Small Business Management
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BUS305: Small Business Management
Sections
Unit 3: The Business Plan
3.2: The Outline for a Business Plan
3.2.4: Marketing Strategy
Marketing Plan, Strategies, Distribution, and Channels
Back to '3.2.4: Marketing Strategy\'
Marketing Plan, Strategies, Distribution, and Channels
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Study this slideshow on how to create the marketing strategy section of a business plan.
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https://s3.amazonaws.com/saylordotorg-resources/BUS/BUS305/BUS305-3.2.4-EntrepreneurMarketingPlanStrategiesDistributionAndChannels-CCBYNCND.pdf
link to open resource.
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Course Syllabus
Course Textbooks
What is Entrepreneurship?
The Definition of Entrepreneurship
Entrepreneur Assessment Survey
Small Business in US History
The Drive of an Entrepreneur
Introduction to Entrepreneurship
Entrepreneurship Is...
Entrepreneurs vs. Intrapreneurs
Entrepreneurial Thought Leaders Seminar
Creating a Business Plan
What Makes Someone an Entrepreneur?
Why Become an Entrepreneur?
Principles of Entrepreneurship
Nine Key Frameworks for Entrepreneurship
An Entrepreneurial Model
Due Diligence
What Legal Entity is Right for Your Business?
Did You Say "Intellectual Property"? It's a Seductive Mirage
Business Ethics in a Nutshell
Entrepreneurship Myths
Unit 1 Assessment
Building a Team
Who Are Managers?
Leadership, Entrepreneurship, and Strategy
Leading People and Organizations
Emotions at Work
Designing a High-Performance Work System
Making the Team Work: Executives, Board, and Partners
Hiring Your First Employee
Small Business Hiring Tips
Recruiting Workers
Selecting and Managing Your Team: Employee Training
Managing Groups and Teams
Team-Building
Conflict and Negotiations
Unit 2 Assessment
Developing a Business Plan
How to Write a Business Plan
Ten Dos and Don'ts of Writing a Business Plan
Small Business Plan Outline
Operations
Business Plan Template
How to Write an Executive Summary
How to Write a Mission Statement for Your Business
Simple Mission Statements
Product or Service Descriptions
Selecting and Managing Your Team
Operations Management
Developing a Management Plan
Startup Business Plans: Finance and Operations Section
Can You Afford to Start Up?
Calculating Startup Costs
Entrepreneurship 101: Financial Planning
Planning and Managing Your Business
Template Startup Financial Model
Franchising
Disadvantages of Franchises
Advantages of Franchises
Investing Wisely Through Franchising
Unit 3 Assessment
What is Marketing?
Marketing on a Global Scale
Is Your Business Doing Effective Market Research?
Primary Market Research
Primary and Secondary Research
Marketing Research and Market Intelligence
General Economic Conditions
Consumer Income, Purchasing Power, and Confidence
The Political Environment
Applicable Legislation
Cultural Values
Demographics
The Product Life Cycle
External Factors and Trends
Selecting Target Markets and Target-Market Strategies
Leveraging Information Technology
Identifying the Target Market
Adding Products and Services
Developing a Market Segmentation
Competition
Competitive Perceptual Positioning and Perceptual Mapping
Selecting a Target Market
Defining Promotion
The Many Goals of Persuasion
Pricing
Marketing Channel Strategies
The Marketing Plan
Elements of a Marketing Plan
The Purpose of a Marketing Plan
The Marketing Plan
More on the Marketing Plan
Conducting a Situational Analysis
Defining the Target Market
Competition Based on Value
Customer Relationships and Selling Strategies
Scanning and Analysis
Market Segmenting, Targeting, and Positioning
Strategic Planning
Marketing Budgets
Integrated Marketing Communication
Marketing and Promotion
Functions Performed by Channel Partners
Marketing Plan Discussion Questions and Activities
Unit 4 Assessment
Financing Your Organization
Can You Afford to Start Up?
Financial Statements
Standardizing Financial Statements
Finance and Forecasting
Break-Even Analysis
Funding the Company
Sources of Financing
Financing Company Operations
Starting a Small Business – Optional Quiz
Small Business Financing
The Advantages of a Business Loan
Venture Capital
Facts about Government Grants
How to Barter, Give, and Get Stuff
Customer Financing for Your Business
Crowdfunding
Starting Out with Government Funding: SBIR and STTR Grants
Asset-Based Loans
Angel Investors and Your Business
How to Organize and Lead an Entrepreneurial Venture and Growth Strategies for Startups
How Does a VC Think About Exit Strategy?
Exit Strategies
How Do You Determine the Value of a Private Company?
Getting Out
Unit 5 Assessment
BUS305 Study Guide
Course Feedback Survey
BUS305: Certificate Final Exam
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