Principles of Marketing, v2.0: "Chapter 16, Section 5: Marketing Plan Discussion Questions and Activities"

Complete the discussion questions and activities in Section 5 of Chapter 16. For this activity, you will write a simple marketing plan by picking a product with which you are very familiar. Focus on one market segment. If you would like to share your responses to the discussion questions with other Saylor students or elicit feedback on your marketing plan, you may do at our Discourse forums. Signing up is free only takes a moment.