Opportunities and Threats
Completion requirements
Companies and investors look for opportunities that often require expanding beyond their borders. Therefore, a thorough analysis must be conducted to determine which opportunities are legitimate and mitigate potential threats to the company.
Read this chapter, which explains how a global company must consider opportunities and threats before making business decisions in international markets. As you read, think about one of your favorite companies. What opportunities and threats do they face in the global market?
Glossary
- infrastructure
- The basic institutions and public facilities upon which an economy's development depends.
- nationalism
- A sense of national consciousness that boosts the culture and interests of one country over those of all other countries.