Enter Your Target Market
Completion requirements
Direct selling can give an organization greater control over the sales process and more flexibility in revising or changing strategies. This section explores direct selling opportunities in greater depth and the various elements that come into play when making decisions about exporting strategies. While this page is based on Canadian business practices, its concepts and content can be applied to all companies considering global expansion.
Refining your entry strategy
You've chosen the most promising markets for your product or service. Now, based on your market research, you must decide which entry method best suits your needs.
Some factors to consider:
- How is business conducted in your target market and industry sector?
- What are your company's export strengths and weaknesses?
- What is your company's financial capacity?
- What product or service are you planning to export?
- How much service and after-sales support will your customers require?
- What trade agreements or barriers apply to your target market?