Essential Tools

By Stephen Covey, 1989

Personal management has evolved in a pattern similar to many other areas of human endeavor. Major developmental thrusts, or 'waves' as Alvin Toffler calls them, follow each other in succession, each adding a vital new dimension.

Likewise, in the area of time management, each generation builds on the one before it – each one moves us toward greater control of our lives. The first wave or generation could be characterized by notes and checklists, an effort to give some semblance of recognition and inclusiveness to the many demands placed on our time and energy.

The second generation could be characterized by calendars and appointment books. This wave reflects an attempt to look ahead, to schedule events and activities in the future.

The third generation reflects the current time management field. It adds to those preceding generations the important idea of prioritization, of clarifying values, and of comparing the relative worth of activities based on their relationship to those values. In addition, it focuses on setting goals – specific long-, intermediate- and short-term targets toward which time and energy would be directed in harmony with values. It also includes the concept of daily planning, of making a specific plan to accomplish those goals and activities determined to be of greatest worth.

While the third generation has made a significant contribution, people have begun to realize that "efficient" scheduling and control of time are often counterproductive. The efficiency focus creates expectations that clash with the opportunities to develop rich relations, to meet human needs, and to enjoy spontaneous moments on a daily basis.

As a result, many people have become turned off by the time management programs and planner that make them feel too scheduled, too restricted, and they "throw the baby out with the bath water," reverting to first or second generation techniques to preserve relationships, spontaneity, and quality of life.

But there is an emerging fourth generation that is different in kind. It recognizes that "time management" is really a misnomer – the challenge is not to manage time, but to manage ourselves. Satisfaction is a function of the expectation as well as realization. And expectation (and satisfaction) lies in our Circle of Influence.

Rather than focusing on things and time, fourth generation expectations focus on preserving and enhancing relationships and on accomplishing results – in short, on maintaining P/PC Balance [P stands for production of desired results and PC stands for the capacity to produce the desired results].