Enter Your Target Market
Direct selling can give an organization greater control over the sales process and more flexibility in revising or changing strategies. This section explores direct selling opportunities in greater depth and the various elements that come into play when making decisions about exporting strategies. While this page is based on Canadian business practices, its concepts and content can be applied to all companies considering global expansion.
Understanding entry strategies
It's very important for new exporters to partner with someone who's familiar with the local business culture.
– Export Award Winner
Developing a market-entry strategy simply means finding the best methods of delivering and distributing your goods. Or, if you're exporting services, it means setting up ways to obtain and manage contracts in the foreign country.
Global Affairs Canada has trade commissioners across Canada who can:
- help you finesse your market-entry strategy
- connect you to the trade commissioners and global contacts you need - in more than 160 cities around the world - to help you with the challenges of market entry.
Source: Government of Canada, https://www.tradecommissioner.gc.ca/guides/exporter-exportateurs/step6-etape6.aspx?lang=eng
This work is in the Public Domain.