Text Mining and the Complications of Language
Text is a special kind of data. Much of the world's information is stored not in organized relational databases but rather in structured or unstructured text. Structured text might be a country's legal codes, case law, court rulings, and other formal documents. Unstructured text might take the form of comments about our products or services made by customers on a social media system. Much insight can be gained from textual data, but it can be hard to sort, read, and organize. The emerging techniques of text mining can come into play here. Watch this video for a discussion of the role of text mining and some of the associated text mining techniques. How could you make use of text mining? Identify some examples. Where is the text data located? How will you mine the data? How will you organize the insights gained from the data? How will the insights allow you to make better decisions? What would be an example?
Source: Julia Kasmire, https://www.youtube.com/watch?v=wFz1n-z_dvY
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