Using Technology to Enhance BI Capabilities
This video presents a detailed case analysis of how Big Data is used to enhance BI in the consumer packaged goods industry. Notice the types of questions that big data and the analysis of big data can answer. This analysis can add insights to managerial decisions and improve a firm's competitive advantage. In addition to the situations described here, what are some other examples of how big data analysis can add insight? Also, think about an organization or industry that you are familiar with. What types of KPIs are measured to determine success? What kind of data is gathered to measure those KPIs? How could the data analysis described in the video add insight and lead to improved decision-making in your example?
Source: Janet Dorenkott, https://www.youtube.com/watch?v=vfhOxEzoqqA
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