International Market Entry

When a company decides to expand globally, it must choose an entry strategy. After watching this video, you will be able to explain the types of entry modes and their advantages and disadvantages.

Source: Tine Wade, https://www.youtube.com/watch?v=D8-PkFgw2Yk
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, March 21, 2023, 3:13 PM