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BUS608: Ethical and Strategic Management
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Course Introduction
Course Syllabus
Unit 1: Integrating Ethics into Business Strategy
1.1: Ethics
Identifying an Ethical Situation
Code of Ethics
Ethics vs. Morals
What is Strategy?
Business Strategy
1.2: Business Ethics
Overview of Business Ethics
Why Study Ethics?
Ethical Leadership
1.3: Business Strategy
Strategic Hierarchy
Porter's Five Forces
1.4: Innovation
Management of Technology and Innovation (MTI)
Entrepreneurship
What is Innovation?
Strategic Innovation
Sustained Innovation
Innovator's Dilemma
Diffusion of Innovation
1.5: Markets
Market Structure
Competition in Market Structure
Perfect Competition
Monopoly
1.6: Diversification
Impact of Diversification on Risk and Return
Diversification and Corporate Performance
Global Business Strategy
1.7: Ethics, Corporate Culture, and Compliance
Ethics, Corporate Culture, and Compliance
Ethical Issues at an Individual Level
1.8: Ethical Leadership Models
Ethics at the Organizational Level
Ethical Leadership
The Ethical Value Concept
Integrity
1.9: Deontology, Utilitarianism, Rights, and Virtues
Ethical Principles and Responsible Decision-Making
Normative Theories
Part 1: Consequentialism and Utilitarianism
Part 2: Consequentialism and Utilitarianism
Virtue Ethics
Deontology
1.10: Business Ethics and Social Responsibility
Corporate Social Responsibility
Ethics and Profitability
Conducting Business the Right Way
Unit 1 Discussion
Unit 1 Study Resources
Unit 1 Review Video
Unit 1 Review Slides
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Management Strategies Analysis
2.1: Overview of External Factors
Sustainable Competitive Advantage
2.2: Competition
Understanding the Competitive Environment
Competing in a Free Market
Competitive Analysis
Red Ocean and Blue Ocean Strategy
D'Aveni's 7S Framework
2.3: Driving Forces in Industry
North American Industry Classification System (NAICS)
Foundations of Business
Trends in Business Environment and Competition
Trends in Organizational Change
2.4: Life-Cycle Considerations
The Product Life Cycle
Planning
2.5: Overview of Internal Factors
Stakeholder Management
Factors Impacting Organizational Design
Impact of Factors on Strategy
2.6: Resources and Capabilities
The Internal Environment
2.7: Resource Allocation and Planning
Resource-Planning Tasks
Resource Allocation
2.8: Merger and Acquisition Opportunities
Overview of Mergers and Acquisitions
Merger and Acquisition Strategies
2.9: Globalization
International Business Environment
International Market Entry
Case Study: Unilever
Case Study: Chicago Tylenol Murder
Case Study: Petrobras
2.10: Establishing a Mission and Vision
Mission and Vision Statement
Value of an Organizational Vision and Mission
Designing a Vision Statement
The Difference between a Vision and a Mission
Vision, Mission, and Goals
Unit 2 Discussion
Unit 2 Study Resources
Unit 2 Review Video
Unit 2 Review Slides
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Assessment
Unit 3: Managerial Strategy Formation
3.1: Porter's Generic Strategies
Porter's Competitive Strategies
Generic Strategies
3.2: Business Strategy Tools
Selecting Business -Level Strategy
Purpose of the BCG Matrix
Strategic Management
Strategic Management Tools of Performance
Strategic Position and Action Evaluation (SPACE)
Creating a Marketing Strategy
Diversification Strategies
3.3: Selecting Organizational Structure
Common Organizational Structures
Executing Strategy through Organizational Design
Matrix Structure
3.4: Ethics in Strategic Planning
Including Ethics in Strategic Planning
How Organizations Influence Ethical Conduct
Code of Ethics
Professional Ethics and Human Values
Flooding in Houston: What Would You Do?
Unit 3 Discussion
Unit 3 Study Resources
Unit 3 Review Video
Unit 3 Review Slides
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Integrating Ethics into Business Strategy
4.1: Steps to Implement Business Strategy
Stages and Types of Strategy
4.2: Determining Needed Resources
Business Resource Analysis: New Story
4.3: Securing Financial Resources
Align Finances to Support Implementation
Budgeting and Budgeting Processes
4.4: Implementing Marketing Strategies
Marketing: Align Mission, Strategy, and Objectives
Inputs to the Marketing Strategy
4.5: Implementing Ethical Human Resources Strategies
High Performance through HR Management
Effective Selection and Placement Strategies
Pay Structure and Pay for Performance
Designing a High-Performance Work System
Case Study: Kronos Uses Science to Find the Ideal Employee
4.6: Operational Resources
Who Is Responsible for Strategy Development?
Building and Managing the Strategic Architecture
Strategic Planning and Ten-Ten Planning
Operations Management of Logistics and Supply Chain
Case Study: Keystone XL
Ethics across Time and Culture
4.7: The Role of Culture in Strategy Implementation
Defining Organizational Culture
Shaping Organizational Culture
Corporate Cultures
Strategies for Changing Organizational Culture
Case Study: Organizational Culture in Montenegrin Companies
4.8: Entrepreneurial Orientation
The Value of Thinking and Acting Entrepreneurially
4.9: Learning Organizations
Buildig Learning Organizations
Growing a Learning Organization
4.10: Rewarding Ethical Behaviors
Becoming an Ethical Professional
4.11: Strategy and Employee Communication
The Process of Managerial Communication
4.12: Motivating People
Personal Values and Ethics
Diversity and Inclusion at the Workplace
Leading, Guiding, and Motivating Others
Managerial Responses to Motivation
Case Study: Adrian Duane and IXL Learning
4.13: Empowerment
What Is Empowerment?
The Benefits of Empowering Employees
4.14: Pay for Performance Systems
Reward Systems in Organizations
Influencing Employee Performance
4.15: Measurement Strategy
Measuring and Evaluating Strategic Performance
Choosing an Appropriate Method of Measurement
Performance Measurement: Indicators and Metrics
Market-Driven Performance Factors
Unit 4 Discussion
Unit 4 Study Resources
Unit 4 Review Video
Unit 4 Review Slides
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Assessment
Study Guide
BUS608 Study Guide
Course Feedback Survey
Course Feedback Survey
Final Exam
BUS608: Certificate Final Exam
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BUS608: Ethical and Strategic Management
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