BUS608: Study Guide: Unit 4 | Saylor Academy

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Course Introduction

Course Syllabus

Unit 1: Integrating Ethics into Business Strategy

1.1: Ethics

Identifying an Ethical Situation

Code of Ethics

Ethics vs. Morals

What is Strategy?

Business Strategy

1.2: Business Ethics

Overview of Business Ethics

Why Study Ethics?

Ethical Leadership

1.3: Business Strategy

Strategic Hierarchy

Porter's Five Forces

1.4: Innovation

Management of Technology and Innovation (MTI)

Entrepreneurship

What is Innovation?

Strategic Innovation

Sustained Innovation

Innovator's Dilemma

Diffusion of Innovation

1.5: Markets

Market Structure

Competition in Market Structure

Perfect Competition

Monopoly

1.6: Diversification

Impact of Diversification on Risk and Return

Diversification and Corporate Performance

Global Business Strategy

1.7: Ethics, Corporate Culture, and Compliance

Ethics, Corporate Culture, and Compliance

Ethical Issues at an Individual Level

1.8: Ethical Leadership Models

Ethics at the Organizational Level

Ethical Leadership

The Ethical Value Concept

Integrity

1.9: Deontology, Utilitarianism, Rights, and Virtues

Ethical Principles and Responsible Decision-Making

Normative Theories

Part 1: Consequentialism and Utilitarianism

Part 2: Consequentialism and Utilitarianism

Virtue Ethics

Deontology

1.10: Business Ethics and Social Responsibility

Corporate Social Responsibility

Ethics and Profitability

Conducting Business the Right Way

Unit 1 Discussion

Unit 1 Study Resources

Unit 1 Review Video

Unit 1 Review Slides

Study Guide: Unit 1

Unit 1 Assessment

Unit 1 Assessment

Unit 2: Management Strategies Analysis

2.1: Overview of External Factors

Sustainable Competitive Advantage

2.2: Competition

Understanding the Competitive Environment

Competing in a Free Market

Competitive Analysis

Red Ocean and Blue Ocean Strategy

D'Aveni's 7S Framework

2.3: Driving Forces in Industry

North American Industry Classification System (NAICS)

Foundations of Business

Trends in Business Environment and Competition

Trends in Organizational Change

2.4: Life-Cycle Considerations

The Product Life Cycle

Planning

2.5: Overview of Internal Factors

Stakeholder Management

Factors Impacting Organizational Design

Impact of Factors on Strategy