Key Takeaways

Key Takaways

  • The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.

  • An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.

  • A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.

  • It is essential that you address counterarguments and do so respectfully.

  • It is helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.

  • To persuade a skeptical audience, you need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.

  • Word choice and writing style should be appropriate for both your subject and your audience.

  • You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.

  • Using "I" in your writing can make your argument sound more biased than it needs to.

  • Facts are statements that can be proven using objective data.

  • Opinions are personal views, or judgments, that cannot be proven.

  • In writing, you want to strike a balance between credible facts and authoritative opinions.

  • Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.

  • Qualitative visuals present images that appeal to the audience's emotions.