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  • BUS608: Ethical and Strategic Management
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    Course Introduction
    Course Syllabus
    Unit 1: Integrating Ethics into Business Strategy
    1.1: Ethics
    Identifying an Ethical Situation
    Code of Ethics
    Ethics vs. Morals
    What is Strategy?
    Business Strategy
    1.2: Business Ethics
    Overview of Business Ethics
    Why Study Ethics?
    Ethical Leadership
    1.3: Business Strategy
    Strategic Hierarchy
    Porter's Five Forces
    1.4: Innovation
    Management of Technology and Innovation (MTI)
    Entrepreneurship
    What is Innovation?
    Strategic Innovation
    Sustained Innovation
    Innovator's Dilemma
    Diffusion of Innovation
    1.5: Markets
    Market Structure
    Competition in Market Structure
    Perfect Competition
    Monopoly
    1.6: Diversification
    Impact of Diversification on Risk and Return
    Diversification and Corporate Performance
    Global Business Strategy
    1.7: Ethics, Corporate Culture, and Compliance
    Ethics, Corporate Culture, and Compliance
    Ethical Issues at an Individual Level
    1.8: Ethical Leadership Models
    Ethics at the Organizational Level
    Ethical Leadership
    The Ethical Value Concept
    Integrity
    1.9: Deontology, Utilitarianism, Rights, and Virtues
    Ethical Principles and Responsible Decision-Making
    Normative Theories
    Part 1: Consequentialism and Utilitarianism
    Part 2: Consequentialism and Utilitarianism
    Virtue Ethics
    Deontology
    1.10: Business Ethics and Social Responsibility
    Corporate Social Responsibility
    Ethics and Profitability
    Conducting Business the Right Way
    Unit 1 Discussion
    Unit 1 Study Resources
    Unit 1 Review Video
    Unit 1 Review Slides
    Study Guide: Unit 1
    Unit 1 Assessment
    Unit 1 Assessment
    Unit 2: Management Strategies Analysis
    2.1: Overview of External Factors
    Sustainable Competitive Advantage
    2.2: Competition
    Understanding the Competitive Environment
    Competing in a Free Market
    Competitive Analysis
    Red Ocean and Blue Ocean Strategy
    D'Aveni's 7S Framework
    2.3: Driving Forces in Industry
    North American Industry Classification System (NAICS)
    Foundations of Business
    Trends in Business Environment and Competition
    Trends in Organizational Change
    2.4: Life-Cycle Considerations
    The Product Life Cycle
    Planning
    2.5: Overview of Internal Factors
    Stakeholder Management
    Factors Impacting Organizational Design
    Impact of Factors on Strategy
    2.6: Resources and Capabilities
    The Internal Environment
    2.7: Resource Allocation and Planning
    Resource-Planning Tasks
    Resource Allocation
    2.8: Merger and Acquisition Opportunities
    Overview of Mergers and Acquisitions
    Merger and Acquisition Strategies
    2.9: Globalization
    International Business Environment
    International Market Entry
    Case Study: Unilever
    Case Study: Chicago Tylenol Murder
    Case Study: Petrobras
    2.10: Establishing a Mission and Vision
    Mission and Vision Statement
    Value of an Organizational Vision and Mission
    Designing a Vision Statement
    The Difference between a Vision and a Mission
    Vision, Mission, and Goals
    Unit 2 Discussion
    Unit 2 Study Resources
    Unit 2 Review Video
    Unit 2 Review Slides
    Study Guide: Unit 2
    Unit 2 Assessment
    Unit 2 Assessment
    Unit 3: Managerial Strategy Formation
    3.1: Porter's Generic Strategies
    Porter's Competitive Strategies
    Generic Strategies
    3.2: Business Strategy Tools
    Selecting Business -Level Strategy
    Purpose of the BCG Matrix
    Strategic Management
    Strategic Management Tools of Performance
    Strategic Position and Action Evaluation (SPACE)
    Creating a Marketing Strategy
    Diversification Strategies
    3.3: Selecting Organizational Structure
    Common Organizational Structures
    Executing Strategy through Organizational Design
    Matrix Structure
    3.4: Ethics in Strategic Planning
    Including Ethics in Strategic Planning
    How Organizations Influence Ethical Conduct
    Code of Ethics
    Professional Ethics and Human Values
    Flooding in Houston: What Would You Do?
    Unit 3 Discussion
    Unit 3 Study Resources
    Unit 3 Review Video
    Unit 3 Review Slides
    Study Guide: Unit 3
    Unit 3 Assessment
    Unit 3 Assessment
    Unit 4: Integrating Ethics into Business Strategy
    4.1: Steps to Implement Business Strategy
    Stages and Types of Strategy
    4.2: Determining Needed Resources
    Business Resource Analysis: New Story
    4.3: Securing Financial Resources
    Align Finances to Support Implementation
    Budgeting and Budgeting Processes
    4.4: Implementing Marketing Strategies
    Marketing: Align Mission, Strategy, and Objectives
    Inputs to the Marketing Strategy
    4.5: Implementing Ethical Human Resources Strategies
    High Performance through HR Management
    Effective Selection and Placement Strategies
    Pay Structure and Pay for Performance
    Designing a High-Performance Work System
    Case Study: Kronos Uses Science to Find the Ideal Employee
    4.6: Operational Resources
    Who Is Responsible for Strategy Development?
    Building and Managing the Strategic Architecture
    Strategic Planning and Ten-Ten Planning
    Operations Management of Logistics and Supply Chain
    Case Study: Keystone XL
    Ethics across Time and Culture
    4.7: The Role of Culture in Strategy Implementation
    Defining Organizational Culture
    Shaping Organizational Culture
    Corporate Cultures
    Strategies for Changing Organizational Culture
    Case Study: Organizational Culture in Montenegrin Companies
    4.8: Entrepreneurial Orientation
    The Value of Thinking and Acting Entrepreneurially
    4.9: Learning Organizations
    Buildig Learning Organizations
    Growing a Learning Organization
    4.10: Rewarding Ethical Behaviors
    Becoming an Ethical Professional
    4.11: Strategy and Employee Communication
    The Process of Managerial Communication
    4.12: Motivating People
    Personal Values and Ethics
    Diversity and Inclusion at the Workplace
    Leading, Guiding, and Motivating Others
    Managerial Responses to Motivation
    Case Study: Adrian Duane and IXL Learning
    4.13: Empowerment
    What Is Empowerment?
    The Benefits of Empowering Employees
    4.14: Pay for Performance Systems
    Reward Systems in Organizations
    Influencing Employee Performance
    4.15: Measurement Strategy
    Measuring and Evaluating Strategic Performance
    Choosing an Appropriate Method of Measurement
    Performance Measurement: Indicators and Metrics
    Market-Driven Performance Factors
    Unit 4 Discussion
    Unit 4 Study Resources
    Unit 4 Review Video
    Unit 4 Review Slides
    Study Guide: Unit 4
    Unit 4 Assessment
    Unit 4 Assessment
    Study Guide
    BUS608 Study Guide
    Course Feedback Survey
    Course Feedback Survey
    Final Exam
    BUS608: Certificate Final Exam
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    BUS608: Ethical and Strategic Management

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    Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.