Communication Appeals

Marketers use many appeals to get the consumer's attention. Watch this video to examine the emotional, cognitive, and physical appeals they use to attract consumers to their products. As you watch, think of examples of the types of appeals mentioned.

Source: Steven Van Hook, https://www.youtube.com/watch?v=aaUFVfbrR3w
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Wednesday, January 3, 2024, 9:35 PM