Communication Appeals
Completion requirements
Marketers use many appeals to get the consumer's attention. Watch this video to examine the emotional, cognitive, and physical appeals they use to attract consumers to their products. As you watch, think of examples of the types of appeals mentioned.
Source: Steven Van Hook, https://www.youtube.com/watch?v=aaUFVfbrR3w
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Wednesday, 3 January 2024, 9:35 PM