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BUS630: Consumer Behavior
Sections
Course Introduction
Course Syllabus
Unit 1: Introduction to Consumer Behavior
Unit 2: The Consumer Learning Process
Unit 3: Understanding the Consumer
Unit 4: Influencing Consumer Attitudes
Unit 5: The Purchasing Process
Unit 6: Consumer Analysis and Marketing Strategy
Unit 7: The Effects of Consumer Groups
Unit 8: The Influences of Class, Ethnicity, and Age
Unit 9: Cultural Influences
Unit 10: Informing Marketing Strategy
Study Guide
Final Exam Preparation
Course Feedback Survey
Certificate Final Exam
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BUS630: Consumer Behavior
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BUS630: Consumer Behavior
Sections
Unit 3: Understanding the Consumer
Unit 3 Study Resources
Unit 3 Review Slides
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Unit 3 Review Slides
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Consumer Behavior Unit 3 Review.pdf
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Course Syllabus
Consumer Behavior in the Marketing Process
Why Consumer Behavior Matters
The Black Box of Consumer Behavior
Self and Identity
The Perceptual Process
Unit 1 Review Video
Unit 1 Review Slides
Study Guide: Unit 1
Unit 1 Assessment
Involvement Levels
Behavioral and Cognitive Learning Theories
Memory and Retrieval
Motivational Theories and Models
Why Human Consumption Never Ceases
McGuire's Psychological Motives
Buying Behavior Influences
Unit 2 Review Video
Unit 2 Review Slides
Study Guide: Unit 2
Unit 2 Assessment
Self-Concept
The Relationship between Self-Concept and Brand Personality
Personal Factors
Lifestyle and Psychographics
Unit 3 Review Video
Study Guide: Unit 3
Unit 3 Assessment
Understanding Attitudes
How Attitudes Influence Buyer Choices
Changing Attitudes
Communication Appeals
Unit 4 Review Video
Unit 4 Review Slides
Study Guide: Unit 4
Unit 4 Assessment
Consumer Decision-Making Process
Understanding the Consumer Decision-Making Process
Consumer Repurchase Behaviors of Smartphones
Determinants of Consumer Attitudes
Unit 5 Review Video
Unit 5 Review Slides
Study Guide: Unit 5
Unit 5 Assessment
Customer Relationship Management Systems
Customer Relationship Management
Customer Relationship Management Sytems and IMC
Other Areas Impacted by Customer Management
Unit 6 Review Video
Unit 6 Review Slides
Study Guide: Unit 6
Unit 6 Assessment
Market Segmentation as a Business Strategy
Social Factors
Social Influences
Demographic Influences
Unit 7 Review Video
Unit 7 Review Slides
Study Guide: Unit 7
Unit 7 Assessment
Factors Influencing Behavior
Influences on Consumer Decisions
Situational Factors
Psychological Factors
Cultural Diversity
Subcultures
Age and Generational Subcultures
Unit 8 Assessment
Culture Explained
Gender and Culture
The Seven Elements of Culture
Product Innovation
Entry Strategies in Global Markets
Unit 9 Review Video
Unit 9 Review Slides
Study Guide: Unit 9
Unit 9 Assessment
Emotional Branding Overview
Emotional Branding and Consumer Behavior
Consumer Behavior Components Summary
Segmentation Criteria and Approaches
Consumer Decision-Making Trends
Unit 10 Review Video
Unit 10 Review Slides
Study Guide: Unit 10
Unit 10 Assessment
BUS630 Study Guide
Case Study 1 Review Video
Case Study 1 Review Slides
Case Study 2 Review Video
Case Study 2 Review Slides
Course Feedback Survey
BUS630: Certificate Final Exam
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