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BUS630: Consumer Behavior
Sections
Course Introduction
Course Syllabus
Unit 1: Introduction to Consumer Behavior
Unit 2: The Consumer Learning Process
Unit 3: Understanding the Consumer
Unit 4: Influencing Consumer Attitudes
Unit 5: The Purchasing Process
Unit 6: Consumer Analysis and Marketing Strategy
Unit 7: The Effects of Consumer Groups
Unit 8: The Influences of Class, Ethnicity, and Age
Unit 9: Cultural Influences
Unit 10: Informing Marketing Strategy
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BUS630: Consumer Behavior

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BUS630: Consumer Behavior
Sections
Unit 4: Influencing Consumer Attitudes
Unit 4 Study Resources
Unit 4 Review Slides

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Unit 4 Review Slides

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