Skip to main content
BUS630: Consumer Behavior
0%
Previous
Course Feedback Survey
Course Introduction
Course Syllabus
Unit 1: Introduction to Consumer Behavior
1.1: Consumer Behavior Overview
Consumer Behavior in the Marketing Process
Why Consumer Behavior Matters
The Black Box of Consumer Behavior
1.2: Consumer Identity
Self and Identity
1.3: The Stages of Information Processing
The Perceptual Process
Unit 1 Study Resources
Unit 1 Review Video
Unit 1 Review Slides
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Assessment
Unit 2: The Consumer Learning Process
2.1: Consumer Learning
Involvement Levels
Behavioral and Cognitive Learning Theories
2.2: Consumer Memory
Memory and Retrieval
2.3: Consumer Purchasing Motives
Motivational Theories and Models
Why Human Consumption Never Ceases
McGuire's Psychological Motives
Buying Behavior Influences
Unit 2 Study Resources
Unit 2 Review Video
Unit 2 Review Slides
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Assessment
Unit 3: Understanding the Consumer
3.1: Consumer Self-Concept
Self-Concept
The Relationship between Self-Concept and Brand Personality
3.2: Personality and Lifestyles
Personal Factors
Lifestyle and Psychographics
Unit 3 Study Resources
Unit 3 Review Video
Unit 3 Review Slides
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Influencing Consumer Attitudes
4.1: Attitudes Components
Understanding Attitudes
How Attitudes Influence Buyer Choices
4.2: Marketing Appeals
Changing Attitudes
Communication Appeals
Unit 4 Study Resources
Unit 4 Review Video
Unit 4 Review Slides
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Assessment
Unit 5: The Purchasing Process
5.1: Decision-Making Process
Consumer Decision-Making Process
Understanding the Consumer Decision-Making Process
5.2: Consumer Attitudes
Consumer Repurchase Behaviors of Smartphones
Determinants of Consumer Attitudes
Unit 5 Study Resources
Unit 5 Review Video
Unit 5 Review Slides
Study Guide: Unit 5
Unit 5 Assessment
Unit 5 Assessment
Unit 6: Consumer Analysis and Marketing Strategy
6.1: Customer Management
Customer Relationship Management Systems
Customer Relationship Management
6.2 Other Uses for Customer Management
Customer Relationship Management Sytems and IMC
Other Areas Impacted by Customer Management
Unit 6 Study Resources
Unit 6 Review Video
Unit 6 Review Slides
Study Guide: Unit 6
Unit 6 Assessment
Unit 6 Assessment
Unit 7: The Effects of Consumer Groups
7.1: Consumer Groups
Market Segmentation as a Business Strategy
Social Factors
Social Influences
7.2: Demographic Groups
Demographic Influences
Unit 7 Study Resources
Unit 7 Review Video
Unit 7 Review Slides
Study Guide: Unit 7
Unit 7 Assessment
Unit 7 Assessment
Unit 8: The Influences of Class, Ethnicity, and Age
8.1: Behavior Influences
Factors Influencing Behavior
Influences on Consumer Decisions
Situational Factors
Psychological Factors
8.2: Subcultures
Cultural Diversity
Subcultures
Age and Generational Subcultures
Unit 8 Study Resources
Unit 8 Assessment
Unit 8 Assessment
Unit 9: Cultural Influences
9.1: Culture Myths and Rituals
Culture Explained
Gender and Culture
The Seven Elements of Culture
9.2: Global Marketing
Product Innovation
Entry Strategies in Global Markets
Unit 9 Study Resources
Unit 9 Review Video
Unit 9 Review Slides
Study Guide: Unit 9
Unit 9 Assessment
Unit 9 Assessment
Unit 10: Informing Marketing Strategy
10.1: Emotional Branding
Emotional Branding Overview
Emotional Branding and Consumer Behavior
10.2: Putting It Together
Consumer Behavior Components Summary
Segmentation Criteria and Approaches
Consumer Decision-Making Trends
Unit 10 Study Resources
Unit 10 Review Video
Unit 10 Review Slides
Study Guide: Unit 10
Unit 10 Assessment
Unit 10 Assessment
Study Guide
BUS630 Study Guide
Course Feedback Survey
Course Feedback Survey
Certificate Final Exam
BUS630: Certificate Final Exam
Next
Side panel
Course Catalog
All categories
Arts & Humanities
Art History
Communication
English
Philosophy
Business Administration
Computer Science
English as a Second Language
Professional Development
General Knowledge for Teachers
Science and Math
Biology
Chemistry
Mathematics
Physics
Social Science
Economics
Geography
History
Political Science
Psychology
Sociology
Home
Specialization Programs
Specialization Programs
MBA Degree Program
Help
Getting Started
Help Center & FAQ
Search
Search
Search
Search
Close
Toggle search input
You are currently using guest access
Log in
Course Catalog
Collapse
Expand
All categories
Arts & Humanities
Art History
Communication
English
Philosophy
Business Administration
Computer Science
English as a Second Language
Professional Development
General Knowledge for Teachers
Science and Math
Biology
Chemistry
Mathematics
Physics
Social Science
Economics
Geography
History
Political Science
Psychology
Sociology
Home
Specialization Programs
Collapse
Expand
Specialization Programs
MBA Degree Program
Help
Collapse
Expand
Getting Started
Help Center & FAQ
Expand all
Collapse all
Open course index
BUS630: Consumer Behavior
Course Feedback Survey
Course Feedback Survey
Course Feedback Survey
Completion requirements
Click on
Course Feedback Survey
to open the resource.
