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BUS630: Consumer Behavior
Sections
Course Introduction
Course Syllabus
Unit 1: Introduction to Consumer Behavior
Unit 2: The Consumer Learning Process
Unit 3: Understanding the Consumer
Unit 4: Influencing Consumer Attitudes
Unit 5: The Purchasing Process
Unit 6: Consumer Analysis and Marketing Strategy
Unit 7: The Effects of Consumer Groups
Unit 8: The Influences of Class, Ethnicity, and Age
Unit 9: Cultural Influences
Unit 10: Informing Marketing Strategy
Study Guide
Final Exam Preparation
Course Feedback Survey
Certificate Final Exam
Unit 8 Review Video
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BUS630: Consumer Behavior
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BUS630: Consumer Behavior
Unit 8 Review Video
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Unit 8 Review Video
Watch this as you work through the unit and prepare to take the final exam.
Last modified: Monday, April 8, 2024, 2:55 PM