• Unit 6: Creating a Technology Strategy

    One of the overall goals of this course is that you would learn how to think strategically about the use of information technology. As you learned in an earlier unit, using social media technologies is crucial for organizations' technology (and marketing) strategies. In this unit, you will focus on developing a strategy for using social media in your organization.

    Completing this unit should take you approximately 7 hours.

    • 6.1: Theories of Information Systems Strategies

    • 6.2: The Strategic Planning Process

    • 6.3: Developing an IT Strategy