Understanding Business-Level Strategy through

Home Specialization Programs Help

Read this section on "generic strategies" and review the video discussing how many companies implement them. Complete the exercises at the end.

Generic Strategies

Source: David Kryscynski, https://www.youtube.com/channel/UCWTkiJfJVlCJUyPJn7SHVLg
This work is licensed under a Creative Commons Attribution 3.0 License.

Course Introduction

Course Syllabus

Unit 1: Introduction to Strategy

1.1: Definition

Introduction to Strategic Management

Identifying Strategy

The Art, Science, and Craft of Decision-Making

1.1.1: Strategy

Ask the Right Questions

1.1.2: Markets

Market Structure

Other Market Structures

Perfect Competition

Monopoly

1.1.3: Firms

Pricing and Firm Objectives

Developing Organizational Objectives and Formulating Strategies

1.2: Strategic Hierarchy

The Hierarchy of Strategies

1.3.1: Industry Classification Systems

North American Industry Classification System (NAICS)

SIC Division Structure

1.3.2: Porter's Five Forces

Developing Strategy through External Analysis

Porter's Five Forces

The Five Forces of Industry Competitive Advantage

Study Sessions

Study Session: Unit 1, Part 1

Study Session: Unit 1, Part 2

Study Guide: Unit 1

Unit 1 Assessment

Unit 1 Assessment

Unit 1 Written Exercise

Unit 2: Strategic Planning

2.1: Organizational Goals

Lao-Tze's "Tao Teh King"

Developing Mission, Vision, and Values

Developing Vision and Mission Statements

Strategic Planning and the Final Product

2.2: SWOT Analysis

SWOT Analysis

An Overview of SWOT Analysis

How to Conduct a SWOT Analysis

Strategic Management in the P-O-L-C Framework

Strengths, Weaknesses, Opportunities, and Threats

2.3: PEST Analysis

How to Conduct a SWOT Analysis with a Strategic Orientation Round

PEST Analysis

PESTEL: A Framework for Considering Challenges

2.4: Factors of Success

Making Strategy Effective

Study Sessions

Study Session: Unit 2, Part 1

Study Session: Unit 2, Part 2

Study Guide: Unit 2

Unit 2 Assessment

Unit 2 Assessment

Unit 2 Writing Exercise

Unit 3: Creating Competitive Advantage

3.1: Competitive Advantage

Generic Strategies for Competitive Advantage

Competitive Advantage

The Value Chain

3.2: Types of Competitive Advantage

Towards a Dynamic Theory of Strategy

Porter's Competitive Strategies

Understanding Business-Level Strategy through "Generic Strategies"

The Delta Model

3.3: Total Quality Management

Business Fundamentals

Study Sessions

Study Session: Unit 3, Part 1

Study Session: Unit 3, Part 2

Study Guide: Unit 3

Unit 3 Assessment

Unit 3 Assessment

Unit 3 Writing Exercise

Unit 4: Corporate Strategy

4.1: Growth Strategies

Sun Tzu's "The Art of War"