PEST Analysis

A SWOT analysis often is preceded by a PEST Analysis: Political, Economic, Social, Technology. The PEST Analysis model was first introduced in 1967 and has had other names. This course will use the PESTEL Analysis (PEST plus Environmental and Legal issues) as a macro-level viewpoint analysis tool.


Source: David Kryscynski, https://youtu.be/v7pUv_ZWnyM
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Last modified: Thursday, June 22, 2023, 2:21 PM