BUS501: Generic Strategies for Competitive Advantage | Saylor Academy

Watch this mini-lecture on the generic strategies companies use to develop a plan for competitive advantage.

Source: David Kryscynski, https://youtu.be/V14kuqYEsxE
This work is licensed under a Creative Commons Attribution 4.0 License.

Last modified: Thursday, 22 June 2023, 2:20 PM

Course Introduction

Course Syllabus

Unit 1: Introduction to Strategy

1.1: Definition

Introduction to Strategic Management

Identifying Strategy

The Art, Science, and Craft of Decision-Making

1.1.1: Strategy

Ask the Right Questions

1.1.2: Markets

Market Structure

Other Market Structures

Perfect Competition

Monopoly

1.1.3: Firms

Pricing and Firm Objectives

Developing Organizational Objectives and Formulating Strategies

1.2: Strategic Hierarchy

The Hierarchy of Strategies

1.3.1: Industry Classification Systems

North American Industry Classification System (NAICS)

SIC Division Structure

1.3.2: Porter's Five Forces

Developing Strategy through External Analysis

Porter's Five Forces

The Five Forces of Industry Competitive Advantage

Study Sessions

Study Session: Unit 1, Part 1

Study Session: Unit 1, Part 2

Study Guide: Unit 1

Unit 1 Assessment

Unit 1 Assessment

Unit 1 Written Exercise

Unit 2: Strategic Planning

2.1: Organizational Goals

Lao-Tze's "Tao Teh King"

Developing Mission, Vision, and Values

Developing Vision and Mission Statements

Strategic Planning and the Final Product

2.2: SWOT Analysis

SWOT Analysis

An Overview of SWOT Analysis

How to Conduct a SWOT Analysis

Strategic Management in the P-O-L-C Framework

Strengths, Weaknesses, Opportunities, and Threats

2.3: PEST Analysis

How to Conduct a SWOT Analysis with a Strategic Orientation Round

PEST Analysis

PESTEL: A Framework for Considering Challenges

2.4: Factors of Success

Making Strategy Effective

Study Sessions

Study Session: Unit 2, Part 1

Study Session: Unit 2, Part 2

Study Guide: Unit 2

Unit 2 Assessment

Unit 2 Assessment

Unit 2 Writing Exercise

Unit 3: Creating Competitive Advantage

3.1: Competitive Advantage

Generic Strategies for Competitive Advantage

Competitive Advantage

The Value Chain

3.2: Types of Competitive Advantage

Towards a Dynamic Theory of Strategy

Porter's Competitive Strategies

Understanding Business-Level Strategy through "Generic Strategies"

The Delta Model

3.3: Total Quality Management

Business Fundamentals

Study Sessions

Study Session: Unit 3, Part 1

Study Session: Unit 3, Part 2

Study Guide: Unit 3

Unit 3 Assessment

Unit 3 Assessment

Unit 3 Writing Exercise

Unit 4: Corporate Strategy

4.1: Growth Strategies

Sun Tzu's "The Art of War"