Growth Strategies for Start-Ups
Completion requirements
Read this chapter on the various growth strategies companies use. One particular area of interest for strategic managers is the best practices to build growth for new start-ups in the evolving marketplace. This video will teach how Hubspot CEO Brian Halligan addresses growth. He offers an analogy to showcase how much we as consumers invest in start-ups in our daily lives, such as using Spotify and Uber, which are all start-ups.
Hubspot Founder CEO Brian Halligan: A New Growth Model – From Funnel to Flywheel
Source: Slush | Brian Halligan, https://www.youtube.com/watch?v=JN_oxEqAvIM
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