Case Study: A Product Line Analysis for Eco-Designed Fashion Products
Since fashion is one of the most polluting industries on the planet, every stage of the fashion and textile supply chain threatens our planet's well-being. Read this article to learn how eco-design is an important part of sustainable supply chains. The researchers conduct a product line analysis of the outdoor sportswear brand, Patagonia, and its use of organic, recycled, and traceable materials in its eco-product-line development.
What is the impact of eco-design on product line development? How do sustainable fashion firms manage eco-design in the supply chain? How will consumers evaluate eco-design?
3. Research Method
The purpose of this study is not only to explain the eco-design practices of a particular company as a case study, but also to sharpen our understanding of eco-design in fashion product lines, especially how fashion firms should manage eco-design and further influence supply chain management.